sooka’s Director, Chu Young Lee showcasing their new product
sooka, Malaysia’s leading homegrown streaming platform, marked its 4th anniversary with a series of exciting announcements, underscoring its rapid growth and commitment to delivering world-class digital entertainment experiences. The milestone reflects four years of innovation, user-first development, and a strong connection with Malaysian audiences through locally relevant, engaging content.
Over the years, sooka has evolved to offer a streaming experience tailored specifically to Malaysian tastes. Recent upgrades include a refreshed mobile app boasting 2x faster performance, enhanced personalization, and smoother navigation. The sooka TV Stick has also been upgraded to support 4K UHD sports content allowing fans to enjoy immersive live matches at home. Complementing this is the rollout of an AI-powered chatbot for instant customer support, as well as an integrated Electronic Programme Guide (EPG) and dynamic content tabs, both launching across platforms in the coming weeks.
The Attendees at sooka’s Event
This focus on user experience has translated into impressive results. sooka has recorded 100% year-on-year growth in paying subscribers and now ranks as Malaysia’s #1 sports app and among the top five highest-grossing apps on the Google Play Store. User satisfaction remains strong, with average ratings of 4.6 on Google Play and 4.2 on the App Store. These achievements position sooka as the fastest-growing OTT app in Malaysia, outpacing both regional and international competitors.
sooka’s Poster on 10 Days Free Streaming Plan
Chu Young Lee, Director, sooka, said, “Our journey over the past four years has been humbling. We’ve built a platform that champions Asian content and live sports while embracing the latest in streaming technology. Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all. We’re deeply grateful to our fans for making sooka their entertainment app of choice. As we look ahead, we remain focused on delivering a streaming service that Malaysians can be proud of.”
To celebrate its 4th birthday, sooka is treating users to a full month of special perks, running until 31 July 2025. New users can enjoy a 10-day free trial of the Sports & Entertainment plan by entering the promo code HBDSOOKA. All users stand a chance to win exciting prizes, including an LG 86” 4K UHD Smart TV or a sooka TV Stick, in daily giveaways held throughout the 30-day celebration. Additionally, the sooka TV Stick (regularly priced at RM349) is now free with the purchase of a 6-month Premium plan at RM249. For even greater value, a Buy 1 Free 1 annual pass is also available, offering 24 months of streaming access for just RM149, exclusively on sooka.my starting 25 June 2025.
Looking ahead, sooka plans to expand its reach through strategic collaborations with major telcos and financial institutions, bringing added value to customers through bundled packages and exclusive offers. These partnerships aim to make the platform even more accessible, reinforcing sooka’s mission to deliver premium streaming entertainment for all Malaysians.
With strong momentum and exciting developments on the horizon, sooka continues to prove it’s more than just a streaming app, it’s Malaysia’s entertainment hub.
To learn more or download the app, visit sooka.my or find sooka on the Apple App Store, Google Play Store, and major Smart TV platforms.
