The Association of Accredited Advertising Agents (4As) Malaysia organised the 13th edition of the Putra Brand Awards and the inaugural Putra Aria Brand Awards to Malaysians’ favourite brands.
Over 25,000 consumer responses were received from across Malaysia during a 8-week long survey period. The results were certified by IPSOS, one of the largest global research agencies with over 16,000 staff in 88 countries, and endorsed by the Awards’ Board of Governors.
Also known as the People’s Choice Awards, the Putra Brand Awards presented 147 awards in 24 categories to 141 brands, with 24 Platinum, 35 Gold, 42 Silver, and 46 Bronze awards, as well as four special awards.
The Platinum awards were given to Uniqlo, Toyota, Shell, Carlsberg, 100PLUS, Farm Fresh, Maxis, Sunway Education Group, Maybank, Gardenia, Panadol, Sunlight, Ikea, Astro, Golden Screen Cinemas, Panasonic, Nivea, Sime Darby Property, Watson’s, McDonald’s, Premium Outlets, Touch ‘n Go, and Samsung which won in two categories.
A further four special awards were presented to:
• Mr D.I.Y. for Putra Most Enterprising Brand of the Year
• Tan Sri Dato’ Seri Dr Jeffrey Cheah of Sunway Group for Putra Personality Award
• Sime Darby Property Marketing Team for Putra Marketer of the Year
• Sunway Group for Putra Brand of the Year
On the other hand, the Putra Aria Brand Awards presented 136 awards in 24 categories to 133 brands, with 36 Gold, 48 Silver, and 52 Bronze awards handed out.
Gold awards were given to Bata, Mazda, Volvo, Continental, Martell, CocaCola, Ensure, Anmum, U-Mobile, Universiti Terbuka Malaysia, Universiti Kuala Lumpur, CIMB Bank, Munchy’s, Mamee, Flavettes, Downy, Coway, Harvey Norman, New Straits Times, Berita Harian, Aquaria KLCC, Legoland, Dyson, KDK, LG, Dettol, EcoWorld, Lotus, Guardian, Burger King, The Chicken Rice Shop, Shangri-La Hotels & Resorts, Firefly Airlines, JobStreet, and ASUS which won in two categories.
Dato’ Johnny Mun, Senior Adviser to the 4As and Organising Chairman of the Putra Brand Awards and the Putra Aria Brand Awards said, “The Putra Aria Brand Award is an idea conceived to honour marketers and brand builders who embraced the credo ‘When the going gets tough, the tough get going’, and it is no less prestigious than its older sister the Putra Brand Award. Both awards exist to recognise and celebrate brands that have persevered in staying close to their bosses – the consumer.”