by Lisa Heykal
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Kopitiam Asia Pacific Sdn Bhd, more popularly known as Oldtown White Coffee, won the Best Franchise Award at the 2023 Malaysia Franchise Awards organized by the Malaysian Franchise Association (MFA) with support from the Ministry of Domestic Trade and Cost of Living (KPDN) and 20 other stakeholders including government agencies, institutions finance, and higher education institutions. 

Oldtown White Coffee also won several other categories including the International Franchise System of the Year as well as the Environmental, Social and Governance (ESG) – Best Franchise Governance awards.

Several franchise companies that have been members of MFA for the past 26 to 29 years were in attendance such as Wah Chan Consolidated Sdn Bhd (Wah Chan), Roaster Asia Pacific (M) Sdn Bhd (Kenny Rogers Roasters), food discoveries (M) Sdn Bhd (Daves Deli), Q-Dees Worldwide Edusystem (M) Sdn Bhd (Q-Dees Worldwide Edusystem) and The Wet World Sdn Bhd (Wet World).

Deputy Prime Minister, Dato’ Seri Dr Ahmad Zahid Hamidi presented the trophies and award certificates to all the winners. According to Zahid, the Malaysian Franchise Association (MFA) award was seen as the right step to encourage more entrepreneurs to venture into the franchise business. 

“I believe that this award can motivate franchise operators to work harder to achieve excellence and to be on par with international brands. Through this effort, it will create a strong and sustainable franchise business ecosystem, producing competitive franchise entrepreneurs, resistant to future challenges and able to stand firm at the global level,” he added.

Commenting on this award, MFA chairman, Datuk Dr. Radzali Hassan said, “The organization of the 25th Malaysian Franchise Award is a manifestation of appreciation for local industry players who strive to maintain excellent performance to ensure they are on par with global brands. Starting with only five categories listed at the beginning of its organization, the Malaysian Franchise Awards have now recognized more than 100 companies and individuals. This award proves that the struggle of local franchisees in empowering the economy is significant to support the growth of the country’s economy, especially in this challenging economic situation”

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