by Intan Abdul
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Group photo at the UFI Asia-Pacific Conference in KL

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts & Culture (MOTAC) officiated this year’s prestigious UFI Asia-Pacific Conference 2023 hosted from 2 March to 3 March 2023 in Kuala Lumpur. Held for over two days, the conference was attended by over 200 delegates from 22 countries with 150 delegates flying in from all over the world.

The conference acted as a flagship event by UFI – a global association of the exhibition industry and was highly anticipated by exhibition organizers, venue operators as well as event industry associations, government bodies, and many more service providers. In every edition, it aims to address pertinent topics that pushed the segment to break boundaries and accelerate growth, making it a sought-after business event by hosting destinations.

YB Dato’ Sri Tiong King Sing, Minister of Tourism, Arts & Culture (MOTAC)

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts & Culture (MOTAC) said, “As international travels are being restored to its vibrancy, MOTAC is proactively supporting business events activities that will attract high-yield delegates to Malaysia and also promoting our country as an international business event destination. I am excited to welcome the delegates of UFI to experience our country and recognize the great work between MyCEB and UFI.”

The event brought more than just foot traffic to Kuala Lumpur and has been estimated to have generated RM2.8 million in estimated economic impact. In addition to this, the Malaysian edition of the conference shed light on the exhibition industry’s risks navigation, ways of overcoming the volatility of global economic pressures, the role of technologies, new opportunities, and effective advocacies all from a global perspective.


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