by Kevin Chong
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Sarawak’s Tourism Board (STB) showcased the beauty of Sarawak at the MATTA Fair, which was held in the World Trade Center (WTC) Kuala Lumpur. This initiative boosts the number of tourists to Sarawak as tourists set Sarawak as the perfect Holiday Destination while churning in a mega effort to recover the tourism industry in Malaysia. 

During MATTA Fair, places such as Lonely Planet in Kuching City, Bug Jagoi Heritage, Bruit, Mulu National Park and UNESCO Heritage sites were listed as some of the most anticipated places to visit when in Sarawak. To attract visitors to the Sarawak Booth, a performance by the local group At Adau stunned the audience with their traditional Sape tune with a traditional touch from various tribes in Sarawak such as Bidayuh, Iban and Orang Ulu. 

YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry and Performing Arts Sarawak

Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board said, “Sarawak’s presence in MATTA Fair 2022 is timely with the reopening of Malaysia’s border. We are all geared up to welcome tourists to experience Sarawak’s distinctive blend, whether it is experiencing the culture of Sarawak’s many indigenous communities or exploring gigantic caves in the Gunung Mulu National Park.”

“We are honored to be selected as the featured destination for MATTA Fair 2022 for the third time. To give visitors a preview of what Sarawak has to offer, our booth design is inspired by the architecture of the newly-opened Borneo Cultures Museum, the biggest museum in Malaysia and the second largest in South East Asia which is a destination not-to-be-missed when visiting Sarawak,” she added.

Datuk Tan Kok Liang, President of MATTA

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