by Rajwin Paul Singh
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Miss Universe Organization  and Just Capella Sdn. Bhd., the new licensee for the Miss Universe held a joint launch for the next Miss Universe Malaysia at St Regis Kuala Lumpur. Miss Universe Malaysia is an annual national beauty pageant that selects Malaysia’s representative to the annual Miss Universe contest.

“The Miss Universe Malaysia brand is set to be boosted to a higher level qualitatively, through the injection of fresh blood, creativity and innovation into the latest pageant. Just Capella will also be introducing new processes throughout all activities and judging, to ensure integrity, transparency, honesty and fairness,” says Just Capella CEO Dato Westin Chew.

“We are thrilled to be appointed by JKN Global Group, the owner of Miss Universe Organization, to manage the Miss Universe pageant in Malaysia,” said Datin Wira Poppy Capella, National Director of Miss Universe Malaysia. “The Miss Universe organization is committed to empowering women and promoting diversity, and we share a vision to create an incredible impact through Miss Universe Malaysia 2023.”

According to Capella, the Miss Universe Malaysia pageant is a platform that provides women with the tools to create positive changes personally, professionally, and philanthropically, allowing them to serve as inspirational leaders for their communities and fans. It also empowers them to stand and shine forever on their own.

Miss Universe Malaysia will feature a series of preliminary rounds, including swimwear, evening gown, and interview competitions. The winner of the pageant will represent Malaysia at the Miss Universe competition, joining contestants from around the world to compete for the coveted Miss Universe title.

During the launch of Miss Universe Malaysia, the Miss Universe Organisation unveiled their brand new Miss Universe Jet. This jet will be used to transport Miss Universe titleholders all around the world, allowing them to travel in safety, privacy and comfort.

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