by Intan Abdul
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Group photo at the launch of MATTA Online

The Malaysian Association of Tour and Travel Agents (MATTA) has launched MATTA Online, a new AI-powered cutting-edge 24/7 online travel marketplace, and platform for MATTA members comprising travel agents and tour operators for hotels, airlines, attractions, theme parks, and other tourism providers.

From left; Datuk Tan Kok Liang (President of MATTA) , YB Dato’ Sri Hajah Nancy Shukri (Minister of Tourism, Arts and Culture Malaysia) and Dato’ Seri Ivan Teh (Fusionex Group CEO)

In line with Malaysians’ increased demand for overseas and domestic travel, the platform allows MATTA members to sell directly to consumers. “This platform will serve the best needs of travelers—both Malaysians and foreigners alike—and will give tourism players, especially MATTA members a clear and distinct advantage in the online travel space. It will also put the control of the Malaysian tourism industry back in the hands of Malaysians,” said YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia who presented and officiated the launch ceremony. 

The online platform is MATTA’s pioneering effort to support small and medium travel agents in terms of marketing and connecting with customers. It also falls in line with the government initiative of the digital economy to improve business opportunities, increase occupancy, bolster revenue generation and boost travel trade profitability. 

MATTA Online will also be an alternative for consumers to buy from a licensed platform to avoid scammers, internet fraud, and unlicensed travel agents. With the launch of this new platform, the travel and tourism players have responded positively and are eager to promote their products and attractions.

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