“IN THE SOOP” 1 Utama
Starring the top boybands of the K-pop industry, HYBE brings in BTS and SEVENTEEN for their new launch of the exclusive global store “IN THE SOOP” in 1 Utama as the K-idols are taking a break to enjoy the nature. Sized at 1,700 sq ft, IN THE SOOP pop-up store invites the visitors to be enticed by the forest environment while shopping indoors. With over 300 limited edition merchandise offered to the shoppers, apparel worn by the idols will also be available for many to purchase.
Merchandises sold at the new store
Danny Chee, 1 Utama’s Business Development Manager, is confident that K-pop fans in Malaysia will show undying support for such K-pop events especially when it involves their favorite K-pop group.
“We are grateful to be able to organize yet another pop-up store by HYBE and bring this very exclusive K-pop attraction over to Malaysia. This is in line with our plan and effort of introducing more Korean attractions to our Korean-themed retail zone “District K.” added Danny Chee.
“IN THE SOOP” 1 Utama
To ensure the fan would have all the opportunities to experience such an event, IN THE SOOP pop-up will only allow individuals with low-risk MySejahtera status to enter for a maximum stay of one hour. As for the Online Pre-Reservation, ticket holders were advised to be punctual with their desired time, and no re-entry is allowed.
Adam Ham, CEO of GCMA holding the BTS collection
