Various foods and snacks from Taiwan showcased a TAIWAN select
TAIWAN SELECT, a global branding initiative by Taiwan’s Ministry of Economic Affairs (MOEA) continues to spotlight Taiwan’s finest food products. Following the launch of TAIWAN SELECT zones featuring mochi and sauces in AEON supermarkets across Malaysia in August, the initiative expanded with a promotional campaign from 22 – 26 November at AEON Mid Valley, Cheras Selatan, and Bukit Tinggi.
The campaign showcased over 160 products from 45 Taiwanese food companies, including popular items like pineapple tarts, fermented bean curd, vegetarian meat floss, brown sugar, and rice vermicelli. At present, Malaysian consumers praise these products for their consistent quality and flavors tailored to local preferences.
(from left): Ms. Eva Peng, Director of Taiwan Trade Center Kuala Lumpur Office, Mr. Lin Kai Min, President of Asia Taiwanese Chambers of Commerce cum President of Taiwan Chamber of Commerce and Industry in Malaysia, Mr. James Chang, Director of Economic Division, Taipei Economic and Cultural Office in Malaysia, Ms Soo Jen Li, Group Category Manager of AEON Co. (M) Berhad, Ms Hasnita Binti Che Mohamad Aasdik, Store Manager at AEON Bukit Tinggi Store of AEON Co. (M) Berhad, Mr. Shaun Teo, Malaysia’s renowned internet celebrity cake artist and the creative mastermind
James Chang, Director of the Economic Division of the Taipei Economic and Cultural Office in Malaysia, highlighted AEON as an ideal partner for connecting Taiwanese food with Malaysian consumers, emphasizing Taiwan’s dedication to innovation, quality, and food safety.
A standout feature of the campaign was a 100 cm-tall Taiwanese-inspired fondant cake, crafted by renowned Malaysian cake artist Shaun Teo, incorporating TAIWAN SELECT products like mochi, egg rolls, and mango ice.
Mr. James Chang, Director of Economic Division, Taipei Economic and Cultural Office in Malaysian(left) with Mr. Shaun Teo, Malaysia’s renowned internet celebrity cake artist (right) with his masterpiece at the event
Looking ahead, TAIWAN SELECT aims to expand its presence in 2025 to markets including the United States, Japan, and Singapore, collaborating with global distributors to bring Taiwanese products to more shelves worldwide.
The TAIWAN SELECT zones at AEON Mid Valley, Cheras Selatan, and Bukit Tinggi will run until year-end, offering Malaysian consumers ample opportunity to explore Taiwan’s diverse and high-quality food offerings.
For more details, visit Taiwan Foods.
