The tourism industry took a massive hit during the COVID-19 outbreak. About 120 hotels in Malaysia have either temporarily or permanently closed down and the hospitality industry has lost over RM 6.5 billion in revenue last year and likely another RM 9 billion or more this year. This has resulted in thousands of people struggling to survive and feed their families due to the loss of their jobs or reduced wages.
To support the hoteliers due to the prolonged crisis, the Malaysian Hotel Association (MAH) Selangor Chapter stepped in with Tourism Selangor and MAH National to initiate the second Food Aid program, the MAH Cares program themed “Together We Deliver to our Fellow Hoteliers”. Through this program, MAH Selangor Chapter managed to raise a total of RM90,000 through generous contributions from organizations – Tourism Selangor, English Hotbread, Sama Sama Hotel KLIA, Acappella Suite Hotel, Dorsett Grand Subang, Silka Maytower, BMC Tours & Travel, MOTAC, Yeo Hiap Seng (Yeo’s) and many other kind-hearted individuals who came forward to contribute to this cause.
A total of 880 food boxes were filled to the brim with daily essentials such as rice, eggs, cooking oil, milk powder, sardines, disposable face masks, Yeo’s Cintan noodles, Yeo’s cream sweet corn, packet drinks, and many other essential items were distributed to the needy fellow hoteliers in Selangor and Putrajaya last week.
“The current situation has put so many livelihoods in jeopardy, and with the prolonged lockdown and borders remaining closed for inter-state travels, it will continue to impact the hospitality industry and those who depend on this industry for their livelihood. Indeed, we are thankful that there are still very supportive organizations and individuals out there who empathize with the ongoing situation and willingly stepped in to contribute towards our program,” said Datin Jasmine Abdullah Heng, Chairman of MAH Selangor Chapter.