Group photo with the winners at KOTEX SheCanPeriodt!
Kotex Malaysia concluded its #SheCan Fund campaign by awarding RM105,000 to 11 promising recipients after a two-month search. The 2023 Fund, an extension of the brand’s Limited Edition #SheCanPeriodt initiative, featured a refreshed look for Kotex Soft and Smooth packs, celebrating women who are breaking boundaries and defying societal expectations.
Ms Sarah Chen, Senior Brand Manager of Kotex Malaysia, said, “Even today, women continue to face significant barriers in pursuing their dreams and ambitions, including societal stigmas that unfairly label us as weaker due to our periods. With these insights, we initiated the #SheCanPeriodt campaign to challenge and dismantle these outdated perceptions. Further, we combined our annual #SheCan Fund initiative with the campaign to provide tangible support and resources behind this mission.”
Panel discussion on building support systems for young women
“We received submissions ranging from a wide breadth of topics – from sportswomen who want to make our country proud to activists wanting to make Malaysia safer and healthier for women and children, aspiring singers, dancers, artists, and content creators as well as women who want to make a mark in male-dominated fields like tech, football and hip hop,“ she added.
Initially set to support 10 winners, Kotex decided to extend the Fund to one additional “wildcard” recipient, raising the total from RM100,000 to RM105,000.
Certificate of Appreciation given to the panel speakers
The award event featured a panel discussion on building support systems for young women, with notable speakers including music artist Iman Troye, her mentors, and Kotex #SheCanFund alumna Nur Adzratull Iffah. The event also showcased a live performance of ‘Mimpi Iman,’ an inspiring song composed by Iman Troye for the campaign, emphasizing resilience against societal barriers.
Throughout October, Kotex collaborated with renowned Malaysian figures such as badminton champions Pearly Tan and Thinaah Muralitharan, rapper Bunga, and hijabi wrestler Diana Phoenix, among others. Each shared their stories of perseverance in traditionally male-dominated fields, reinforcing Kotex’s message of resilience.
To further inspire women, Kotex launched a special edition Soft and Smooth pack, symbolizing their support for women to overcome obstacles and pursue their dreams. For more details, visit Kotex’s official website.
For future information please visit https://www.kotex.com.my/en-my/
