Group photo with His Excellency Aung Soe Win, Ambassador of Embassy of The Republic of the Union of Myanmar (Middle holding the poster) and Dato’ Mike Loh, President of ARFF (Middle wearing red)
The ASEAN Retail-chain Franchise Federation (ARFF) celebrated the Lunar New Year with a special luncheon at Culinart @The MET Tower, bringing together key representatives from embassies and government agencies to foster regional collaboration in the retail and franchise sector.
The event was attended by His Excellency Aung Soe Win, Ambassador of the Republic of the Union of Myanmar, who served as the Guest of Honor. Also present were distinguished VVIPs from the embassies of Cambodia, Thailand, China, and Kazakhstan, alongside officials from the Ministry of Economy, KUSKOP, and MATRADE. Their participation highlighted the growing international cooperation in advancing the retail and franchise industry within ASEAN.
Yee Sang tossing during the luncheon
The luncheon provided a platform for discussions on industry growth, cross-border collaboration, and opportunities to enhance retail-chain franchises across the region. Industry leaders engaged in dialogue on strategies to strengthen business networks and drive sector expansion.
A key highlight of the event was a speech from a Bank Islam representative, who reaffirmed the bank’s commitment to supporting businesses across diverse communities. The representative emphasized the bank’s competitive financial offerings and inclusive approach, reinforcing its role in fostering economic participation across all sectors.
Griup photo with Dato’ Mike Loh, President of ARFF (Middle wearing red)
The gathering marked a significant step toward deepening ASEAN’s retail and franchise connections, paving the way for greater cooperation and sustained industry growth. For more information please visit, https://www.arff.my/
