In conjunction with Syawal, Al-Ikhsan Sports with its “in-house” brand aL (active Lifestyle) announced a collaboration with Iktiraf Ali to bring a Malay clothing collection. The collection called Al-Ikhsan Sports Baju Melayu and Kurta features brand ambassadors Alif Satar, Malaysian celebrity and Datuk Azizulhasni Awang, national cyclist.
The collection adopts Pesak Ventech technology where the concept uses ventilated material on the lower part of the arm which makes it anti-sweat, quick drying and breezy. This makes the collection suitable for the weather in Malaysia, especially during the month of Syawal. True to its promise – “Baju Melayu Yang Cool”, this collection will surely give the wearer comfort throughout the day.
According to the Chief Executive Officer of Al-Ikhsan Sports, Vach Pillutla, “For the first time Al-Ikhsan Sports has created a collection where sport meets tradition. I believe this collection will be a complete game changer for the Malaysian market and would also have a global relevance moving forward. This is also our way of showing gratitude to customers who have always supported us over the past 30 years.”
This Pesak Ventech Baju Melayu and Kurta line up 5 categories which include regular fit baju melayu, slim fit baju melayu, 3 button kurta, 1 button kurta and also a kids collection. With 18 colors to choose from, all these collections are sold at affordable prices of RM99, 129 and 169.
The Iktiraf Alif Baju Melayu collection can be found at selected Al-Ikhsan Sports stores as well as digitally through the Al-Ikhsan Sports e-commerce website: www.al-ikhsan.com. For the first phase, the collection will be available in 25 stores and additional 76 locations by 20 March 2023.