AEON Big (M) Sdn Bhd officially became an official corporate partner for the 2023 season of the Malaysian League.
A Memorandum of Understanding (MoU) signing ceremony with the Malaysian Football League (MFL) was effectuated by AEON BiG Managing Director, Sheikh Farouk Sheikh Mohamed alongside MFL Chief Executive Officer, Stuart Ramalingam at AEON BiG Wangsa Maju.
Sheikh Farouk said that the unprecedented collaboration with MFL is seen to be able to unite AEON BiG and the most popular sport in the country. He added, “This collaboration will also help in the promotion side of things and will bring new experiences to customers”.
Coming in as their 12th corporate partner for the 2023 season, MFL president Datuk Ab Ghani Hassan said it is a good sign for the league, which is making changes to ensure that its quality can be improved both commercially and in competition.
On the other hand, Stuart said that the corporate partnership between MFL and a big supermarket like AEON BiG may raise the standards of the local football league.
“We are very thankful that this year has brought much commercial change in MFL. It shows that there is a change in mindset to the commercial side which we have been doing since last year,” he added.