SELSUN BLUE DEBUTS ADVANCED FORMULA TO ENHANCE SCALP HEALTH AND ODOR CONTROL

by Intan Abdul
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Selsun Blue Advanced Oil Control and Anti-Dandruff Shampoo Official launch in Malaysia (from left to right), with representatives from Watsons Malaysia including Head of Trading of Watsons Malaysia, Ms Carrol Tan, and from Rohto-Mentholatum Malaysia, General Manager, Ms Lim Mei Yuen, National Sales Manager, Mr. Kenny Lee, and Senior Brand Manager Mr. Aaron Wong.

Selsun Blue has unveiled its latest product innovation, the Selsun Blue Advanced Oil Control Shampoo, Anti-Dandruff & Scalp Care. Showcased on 6 March 2024, at Common Ground, Bukit Bintang, the new  shampoo utilizes Selsun Blue’s Dual Power Formula, combining Selenium Sulfide and Piroctone Olamine to effectively combat severe dandruff and prevent its recurrence.

In a recent consumer survey, 85% of participants reported the shampoo’s effectiveness in treating severe dandruff, while 87% praised its remarkable odor-control capabilities. Additionally, 37% noted significant improvement in scalp health after using Selsun Blue Advanced Oil Control.

Ms Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia delivers her speech during the launch

RohtoMentholatum Malaysia’s General Manager, Lim Mei Yuen said “Understanding the needs of our customers is paramount to Selsun Blue, and we are committed to supporting them on their journey to optimal hair and scalp care. With our Advanced Oil Control Shampoo, individuals can now take decisive action against unwanted dandruff, benefiting from its advanced formulation that not only combats dandruff effectively but also enhances overall scalp health.”

The formula not only offers long-lasting odor control but also clarifies and exfoliates oily scalps to prevent excess oil buildup. It aims to improve scalp health by maintaining the scalp microbiome to minimize irritation.

Photo 2: Panel Discussion (from left to right), Actor and Fashion Model, Yong Zhen Ning, Content Creator, Ainul Najihah Hair Stylist cum Founder & CEO of KAMI Hair Group, and TV personality and Founder of Regalion Clinic Kota Damansara, Dr. Che Hafiz

Glen Hiew, Founder and CEO of KAMI Hair Group, discussed the impact of dandruff on hairstyling and the importance of tailored solutions like Selsun Blue. Dr. Che Hafiz on the other hand, emphasized the significance of proper scalp care in Malaysia’s humid climate, advocating for medicated shampoos containing active ingredients like Selenium Sulfide and Piroctone Olamine.

The introduction of the Advanced Oil Control Shampoo expands Selsun Blue’s lineup, furthering its commitment to providing effective solutions for severe dandruff. The product will be available at leading retailers, including Watsons, Shopee, Lazada, and TikTok, in 200ml and 120ml sizes.

For more information, visit the Selsun Blue website or follow them on social media platforms such as Facebook, Instagram, and TikTok.

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