by Faiq Iskandar
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Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd unveils the latest Neo QLED 8K AI TV

Samsung Electronics Malaysia proudly introduced its revolutionary range of AI-enhanced televisions, showcasing the latest Neo QLED 8K and 4K, and OLED TV models at the Samsung AI TV and Audio Launch 2024 on 14 May. Crafted to revolutionize home entertainment, Samsung’s 2024 TV lineup offers upgraded performance with advanced processors, delivering a host of industry-leading and AI-driven solutions.

Mr. Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd, remarked, “Samsung has dedicated over a decade to AI research, integrating intelligent features into our visual display products. Our 2024 TV lineup incorporates on-device AI and seamless device integration, enriching your viewing experience.

Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories sharing the latest features of Dolby Atmos available on Samsung’s 2024 AI TV and Audio lineups

To complement these immersive AI viewing experiences, Samsung introduces groundbreaking sound devices featuring industry-first audio technologies. These innovations ensure that every sound matches the captivating visuals, whether it’s crisp dialogue or dynamic music.

Neo QLED 8K stands out with its lifelike picture quality and premium audio technology, powered by the groundbreaking NQ8 AI Gen3 processor. This processor, equipped with an on-device AI engine, delivers unmatched speed and performance, enhancing clarity and naturalness while optimizing energy consumption. Features like 8K AI Upscaling and AI Motion Enhancer Pro ensure exceptional visual experiences, while AI sound technologies like Active Voice Amplifier Pro enrich the audio experience by enhancing dialogue clarity.

The Neo QLED 4K and OLED TV lineups expand the choices for consumers, catering to diverse preferences. The Neo QLED 4K series, powered by the NQ4 AI Gen2 Processor, offers 4K resolution with unparalleled clarity and contrast, complemented by features like Real Depth Enhancer Pro and Quantum Matrix Technology. Samsung’s OLED TVs, driven by the same formidable processor, deliver deep blacks and clear images with features like Real Depth Enhancer and OLED HDR Pro.

Samsung’s flagship Neo QLED 8K AI TV is now available in Malaysia from RM24,999

Additionally, Samsung introduces The Frame 2024, enhancing the art viewing experience with over 2,500 artworks available in the Art Store and energy-efficient features. In addition to that, the diverse audio lineup, including the Music Frame and Q-series Soundbar, offers immersive sound experiences complementing the visuals. These devices feature Dolby Atmos support, providing multidimensional audio experiences that add depth and clarity to entertainment.

Samsung prioritizes security and personalization with features like Samsung Knox Security and Tizen OS Home, offering individual user accounts and content recommendations. SmartThings integration further enhances the connected living room experience, allowing users to monitor and manage smart devices conveniently from their TV.

Consumers can earn unbeatable rewards and prizes on the latest Samsung AI TV lineup and sound devices from 3 May to 30 June 2024, enhancing the overall experience of owning Samsung’s cutting-edge TV products.

To learn more about Samsung’s 2024 lineup of TV products, rewards, convenience, and experiences, please visit

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