by Intan Abdul
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i-Care 2024 Marketing Media Launch

i-Care Marketing proudly announced its partnership with Guardian Malaysia to introduce a flagship collection of treatment and repair haircare products designed to address various hair concerns. This collaboration brought the Japanese haircare ranges Ahalo Butter, Ahalo Honey, Fun Azum, and Theratis by Mixim to the Malaysian market, promising a transformative experience for hair enthusiasts.

As the sole distributor, i-Care Marketing committed to providing Malaysian consumers with premium products known for their quality ingredients and effectiveness. With the haircare market projected to reach 4.1 million users by 2029, i-Care Marketing and Guardian Malaysia aimed to revolutionize the Malaysian beauty landscape.

“Malaysian consumers are increasingly discerning, seeking products that not only deliver results but also align with their values of authenticity and quality,” remarked Brian Tu, Director of i-Care Marketing Sdn Bhd. “With our flagship collection, we aim to fulfil these expectations by offering a range of treatments enriched with organic and plant-based ingredients, tailored to repair and revitalize even the most troubled hair.”

Shoppers at the i-Care 2024 Marketing Media Launch

Ahalo Butter revitalized hair with an organic repair formula, restoring its natural shine and vitality. Ahalo Honey combated dryness, tangles, and frizz with organic manuka honey and botanical extracts. Fun Azum recreated the salon experience at home with its Platinum Ceramide formula. Theratis by Mixim offered a holistic night care solution to combat morning ‘bed hair’ woes.

Jessica Barnabas, Head of Personal Care at Guardian Malaysia, expressed excitement about the partnership, highlighting the alignment of values and commitment to delivering excellent haircare solutions. For more information, visit i-Care Marketing and Guardian Malaysia.

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