YAB Dato’ Seri Anwar Ibrahim and Mr Eric Li Shufu, Chairman of Geely Holding Group
National carmaker PROTON celebrated its 40th anniversary of incorporation during a ceremony held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. The event also saw the launch of the company’s newest model, the Proton X90, which marks the brand’s entry into the New Energy Vehicle (NEV) market.
Car Preview by YBhg Tan Sri Wan Zulkiflee, YAB Dato’ Seri Anwar Ibrahim and Mr Eric Li Shufu, Chairman of Geely Holding Group
PROTON had the honor of YAB Dato’ Seri Anwar Ibrahim, the Prime Minister of Malaysia, to officially unveil the third X-series model in PROTON’s sports utility vehicle (SUV) line-up. Joining the Prime Minister at the event were YB Tuan Anthony Loke, the Minister of Transport, YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade, and Industry, and YB Tuan Chang Lih Kang, the Minister of Science, Technology, and Innovation.
Also present were H.E. Ouyang Yujing, the Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to Malaysia and senior members of the Geely Group led by Eric Li Shufu, Chairman of Geely Holding Group, and Daniel Li Donghui, CEO of Geely Holding Group.
Performance by Dato’ Sri Siti Nurhaliza
The launch of the Proton X90 not only adds a third model to the brand’s market-leading range of SUVs, but it is also the company’s first new Energy Vehicle (NEV) offering. Driven by a power plant featuring the award-winning 1.5-litre TGDi engine mated with a 48V electric motor synergy system, it promises to deliver reduced fuel consumption, lower emissions, improved performance, and a smoother driving experience.
Speech by Dato’ Sri Syed Faisal, Chairman of PROTON
“Going forward, our mission to provide mobility solutions to our customers while helping develop the nation’s automotive industry has not changed, but we will explore new segments that are aligned to the government’s aspirations and changing consumer demand as buyers start transitioning to NEVs. The Proton X90 is our first step towards executing this new strategy and there are many more products in the pipeline as PROTON looks to grow our presence in this exciting new market segment,” said Dato’ Sri Syed Faisal, Chairman of PROTON.
Speech by Eric Li Shufu, Chairman of Geely Holding Group
During his speech, Eric Li Shufu, Chairman of Geely Holding Group said, “As the company enters the second half of its ten-year turnaround plan, we have a clear roadmap consisting of new product launches, an improved customer experience, industry leading aftersales, and executing our NEV strategy that will hopefully lead to achieving our goals. By doing so, the success of this partnership will also allow PROTON to continue its role as a catalyst for developing Malaysia’s automotive ecosystem”.
