The Malaysia International Retail and Franchise Exhibition (MIRF) 2022, the largest Exhibition of its kind, opened its doors to visitors at the Kuala Lumpur Convention Centre. Officiated by YBhg. Datuk Haji Zamri Bin Salleh, Deputy Secretary General of the Ministry of Entrepreneur Development and Cooperative (MEDAC), on behalf of its Minister, YB Tan Sri Noh Bin Haji Omar. The 3-day expo, organized by the Malaysia Retail Chain Association (MRCA), focused on the theme “Retail & Franchise: REBOOT.”
MRCA is positive that it can live up to the success of the last edition in 2019 which successfully attracted 350 booths, transacted over RM80 million in business revenue.
The event also features foreign exhibitors from more than 10 counties, including South Korea, Singapore, Taiwan, India, Pakistan, Japan, Cyprus, and the Philippines, as well as a dedicated section to promote Halal products, providing a platform for quality business matching.
In his speech on behalf of the Minister, YBhg. Datuk Haji Zamri Bin Salleh mentioned, “Apart from setting a target for the franchise industry to contribute 9.4% to gross domestic product (GDP) by 2022, the government also plans to create 18,000 new job opportunities by 2025.”
Mr. Sharan J. Valiram, President of MRCA said, “Through MIRF, we are committed to making Malaysia the springboard for retailers and franchise businesses to grow, where brands, organizations, and industry practitioners gather in one place to network and transact businesses in real-time.”
The Organizing Chairperson of MIRF, Christine Tan shared, “We trust that MIRF is more than capable to create and facilitate business opportunities not only for the retail sector but also providing a platform where business communities congregate for serious and vast opportunities. This year’s event is also a historic milestone as the industry emerged from the pandemic.”
Tan added, “It was noted that there are positive indications that the final sales figure this year would reach RM13 billion, judging from the inherent strength of this industry despite the pandemic. Once again, the statistics have proven the vital contribution the retail industry brings to the Malaysian economy. It is one of the top 3 contributors to the National GDP.”