(From L-R) Mr. Dion Warren (Takeda), Mr. Nishimaki Akira (Kao Malaysia), Mr. Nishida Masahide (Kao Corporation), H.E. (Mr.) Takahashi Katsuhiko (Ambassador of Japan), YB Puan Jamaliah (Selangor State Government), Mr. Kamiya Mitsutoshi (Kao Corporation), Ms. Tan Poh Ling (Kao Malaysia), Dr. Lynette Moey (Takeda)
In collaboration with the Selangor Government and Takeda Malaysia, a biopharmaceutical leader, KAO Malaysia has launched its new Bioré GUARD Mos Block Serum. The new product is formulated with a unique anti-landing technology to prevent mosquitoes from landing on the skin to feed. The launch was hosted in conjunction with the expansion of its ‘GUARD OUR FUTURE’ project globally to protect future lives from mosquitoes.
The global project is centered on innovative product technology and formulation that provides a cover protection shield, keeping mosquitoes away from people’s skin and thus preventing mosquito bites. As part of the project, KAO Malaysia will collaborate with the Selangor State Government and Takeda Malaysia in a series of activities aimed at protecting the lives of Malaysians against mosquitoes and mosquito-borne diseases like dengue fever.
Live demonstration of the Bioré GUARD Mos Block Serum with mosquitoes
Masahide Nishida, President of Skin Care Business, KAO Corporation stated, “With the global landscape evolving rapidly and presenting new challenges, it is increasingly important that we drive forward our ESG strategy the Kirei Lifestyle Plan to realize a truly sustainable society while enhancing our business and minimizing risks.”
“In 2023, we accelerated efforts towards our Mid-term Plan 2027 (K27) to realize our vision of ‘Protecting future lives — Sustainability as the only path’. Some key progress includes the launch of the new Bioré GUARD Mos Block Serum as well as the GUARD OUR FUTURE project which combines our unique technology and key partnerships to save future lives,” he added.
Bioré GUARD Mos Block Serum Mascots.
In line with KAO’s commitment to solving social issues to protect future lives, its Bioré brand offers a lineup of products that protect skin from various environmental stress factors. Based on the idea of applying an additional, protective layer on the skin’s surface, Bioré offers a range of skin protection guarding against environmental stressors such as UV rays, intense heat, and infectious diseases.
The new mosquito repellent encompasses a non-greasy and light texture mimicking body lotion without the feeling of stickiness. In addition to this, it also offers up to 8 hours of protection and will be available in two fragrances, Fresh Lavender and Sweet Blossom, at a retail price of RM24.90 for 100g. Bioré GUARD Mos Block Serum is available for purchase at major pharmacies and retailers nationwide.
For further details, please visit https://www.kao.com/my/index.html
