The launch of Instax Wide Evo
FUJIFILM Malaysia announces the launch of the high-end hybrid instant camera, ‘Instax WIDE Evo™’ (WIDE Evo) on 12th February 2025. An early bird promotion is offered while stocks last from 12th February. During the promo, with every purchase of the WIDE Evo, the buyer will be entitled to a free premium camera case and 16GB Sandisk MicroSD. The purchase can be done at any Fujifilm direct EC store and selected online and offline authorized dealers’ stores.
“The ‘WIDE Evo’, following the globally successful ‘instax mini Evo™’, is compatible with double-card-sized WIDE format film. The ‘WIDE Evo’ allows users to take pictures by viewing the LCD monitor on the back of the camera and selecting their favorite shots to print. Also, it can be used as a smartphone printer,” said Kensuke Aragane, Managing director of FUJIFILM Malaysia.
A look at the Instax Wide Evo camera
The Wide Evo comes with ten lens effects including ‘Magenta’ and ‘Monochrome’ as well as ten film effects including ‘Light Leak’ and ‘Color Gradient’. These two effects can be combined freely to create ‘100 Shooting Effects’. Furthermore, the lens effects feature a ‘degree control’ function, enabling delicate and precise expressions as desired. In addition, the ‘Film Style’, which frames the photo for a more impressive instax™ print, and the ‘Wide Angle Mode’, allows for a dynamic shot with a wider range. The combination of all these effects results in 100,000 possible expressions, making every shot a masterpiece. Coinciding with the launch of the ‘WIDE Evo’, Fujifilm also released the WIDE format film ‘BRUSHED METALLICS’ featuring unique gradations and metallic-like texture.
Announcement of the “Every Shot, Every Masterpiece” roadshow happening from 19 – 23 February 2025.
The new FUJIFILM ‘WIDE Evo’ features a luxurious design combining a black base with metallic materials. It is designed in pursuit of analog-like operability, such as the film dial, lens dial, degree control dial, and print crank. Create WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots by manually rotating the ‘Print crank’.
With its innovative features, expanded creative possibilities, and classic analog-inspired design, the ‘WIDE Evo’ redefines instant photography for a new generation of creators. Whether capturing everyday moments or artistic compositions, this latest addition to the Instax lineup offers a seamless blend of nostalgia and modern technology, ensuring every print tells a unique story.
For more information, visit https://www.fujifilm.com/my/en.
