The International Franchise Exhibition and Conference Malaysia 2022 (FIM2022) took place from 8 to 10 September at the Kuala Lumpur Convention Centre (KLCC) as a one-stop centre for the local and international franchise community.
As the largest franchise exhibition and conference in Southeast Asia, it was attended by nearly 100 local and international franchise brands from 9 countries, including the United States of America, Australia, Indonesia, Italy, Japan, South Korea, Singapore, Taiwan and Malaysia itself. The three-day exhibition attracted a total of 14,000 visitors and garnered a potential franchise investment of RM450 million.
On behalf of the Prime Minister of Malaysia, YAB Datuk Seri Ismail Sabri Yaakob, the Minister of Domestic Trade and Consumer Affairs (MDTCA), YB Dato Sri Alexander Nanta Linggi read the honorary speech at the event. He said, “FIM is also a platform for local franchise companies to promote their respective businesses through franchise packages as well as create opportunities to transform conventional businesses into franchise concepts”.
Also present at the FIM2022 launching ceremony were MDTCA Secretary General, YBhg. Datuk Azman Mohd Yusof and Malaysian Franchise Association (MFA) Chairman, YBhg. Datuk Dr. Radzali Hassan.
According to MFA Chairman, YBhg. Datuk Dr. Radzali Hassan, apart from the exhibition, FIM2022 also highlighted several other activities such as business matching sessions, franchise negotiation sessions, franchise briefing sessions called franchise pit-stops, edutainment activities and franchise conferences.
This program also received sponsorship from various parties including Perbadanan Nasional Berhad (PERNAS), the Companies Commission of Malaysia (CCM), Secure Robotics, Q-Solve, Harta Maintenance, Marrybrown, Seer Marketing, Bubblebee, My Laksa, At Tea, Ayam Penyet Best, Boat Noodle, Siti Khadijah, and Smart Reader Kids.
