CETAPHIL UNVEILS REVOLUTIONARY FOAM INNOVATION: NEW CETAPHIL® DAILY FACIAL CLEANSER

The NEW Cetaphil® Daily Facial Cleanser is a gel-to-foam cleanser that boosts all 15 ceramide classes of the skin and offers an effective cleansing experience without compromising the skin’s barrier, making it the perfect solution for oily, combination skin.

by Iqmal Daniel
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Cetaphil Cleanserland

Cetaphil®, the No.1 dermatological skincare brand in Malaysia*, proudly debuts the latest addition—NEW Cetaphil® Daily Facial Cleanser—to its extensive cleanser portfolio. The new cleanser was introduced at Cleanserland, a mini festival hosted by Cetaphil®, at IOI City Mall, from 27 – 30 June 2024. This innovative gel-to-foam cleanser is tailored for oily to combination-sensitive skin and is clinically proven to remove up to 94% of pollution microparticles, purifying and cleansing while preserving the natural moisture balance of the skin.

Harnessing the potent efficacy of Cetaphil®’s hero science-backed blend of ingredients such as Niacinamide, Panthenol, and Hydrating Glycerin, the NEW! Cetaphil® Daily Facial Cleanser is formulated to reduce pore appearance in just 28 days visibly. Its non-comedogenic formula prevents breakouts common to oily, sensitive skin types without stripping moisture. 

KOL Testimonial Review (L-R) Charis Ow, Anne Jacyntha, Perry Kuan, Daniel Fong

Ms Cindy Tiu, Country Manager of Galderma Malaysia stated, “We’ve introduced foam cleansers as an extension to our well-loved Cetaphil Gentle Skin Cleanser. Research shows that consumers enjoy using lathering or foaming cleansers to achieve that clean feeling. Our team of expert dermatologists and researchers meticulously developed the Cetaphil® Daily Facial Cleanser to meet these preferences whilst protecting the skin barrier that is especially important for those with sensitive skin.”

The brand’s esteemed cleanser lineup boosts all the 15 essential ceramide (lipids to protect skin barrier) classes, including the iconic Cetaphil® Gentle Skin Cleanser, Cetaphil® Hydrating Foaming Cream Cleanser and the Cetaphil® Soothing Foam Wash. Now, Cetaphil® welcomes a new era with its NEW Daily Facial Cleanser. This breakthrough formula stands out not only because it enhances all essential ceramide classes in the skin, but also promises a rejuvenating cleansing experience for oily, combination skin. Unlike conventional foaming cleansers in the market, the innovative solution offers a gentle yet hydrating cleanse that nurtures sensitive skin. It is paraben free, soap free, no fragrance, and defends against 5 signs of skin sensitivity. 

Cleansing Demo Session with Dr Diyana

For further details on the Cetaphil® NEW Daily Facial Cleanser and Cleanser Awareness Month, please visit www.cetaphil.com.my or find us on TikTok, Instagram and Facebook.

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