Double 11, 11 Surprises’ campaign was held by BaWangChaJi Malaysia during the 11.11 sale promotion as fans will receive a surprise gift hidden at the bottom of the cup if they purchased a cup of their Fresh Milk Tea that comes in their Big Big Cup. The campaign aims to celebrate Singles’ Day as BaWangChaJi had 11 personalised gifts made just for their fans in celebration of singlehood and self-love.
The 11 personalized gifts were card games, tea cans, face masks, tote bags, mirrors, umbrellas, pillows, pens, tea mugs, thumb drives and BaWangChaJi’s Premium Royal Selangor Pewter Tumblers worth RM590.
BaWangChaJi announced that the campaign was well received by their fans all over Malaysia as more than 30,000 different surprises have been served to fans with the iconic Big Big Cups within 12 hours during a single business day. This broke their record if were to compared to last year’s 11.11 campaign.