Grand Opening of Fuiyoh! It’s Uncle Roger at i-City Shopping Center
The popular fried rice restaurant brand by internationally renowned comedian Nigel Ng, FUIYOH! It’s UNCLE ROGER, celebrated the grand opening of its second Selangor location at Central i-City Shopping Center. The launch event was officiated by YB Dr. Quah Perng Fei, State Assemblyman of Bandar Baru Klang, and attended by prominent figures including Mr. Shun Wong, Regional General Manager of Central Pattana Thailand, Mr. Alfred Chua, Head of Marketing at Central i-City, Lim Su Yi, COO of UR Restaurants, Dato David Liew, and the comedian himself, Nigel Ng.
This milestone marks the brand’s fourth location in Malaysia, following successful openings at Pavilion Elite KL, MyTOWN Shopping Center, and IPC Shopping Center. FUIYOH! It’s UNCLE ROGER has also announced upcoming expansions to KLIA2 and Johor Bahru.
(center) Nigel Ng, also known as “Uncle Roger,” (3rd from the right) Quah Perng Fei, Member of the Selangor State Legislative Assembly for Klang
“The response to FUIYOH! has been amazing, and I’m truly excited to bring our unique flavors to Shah Alam,” said Nigel Ng, the Malaysian-born comedian known globally as Uncle Roger. “It’s near Klang, so I’ll get some fried rice and then stop by for bak kut teh after!”
Lim Su Yi, Chief Operating Officer at UR Restaurants, highlighted the brand’s broader mission: “This expansion reflects our commitment to making our food accessible to more Malaysians. When people visit our restaurants, they’re not just enjoying a meal – they’re experiencing the fun and humor that define Uncle Roger.”
Nigel Ng, whose comedic food review videos have earned him a global following, continues to leverage his online influence in the F&B sector. With 10 million YouTube subscribers, 4.6 million Instagram followers, and 11.1 million TikTok fans, Ng has successfully turned his iconic Uncle Roger persona into a thriving restaurant brand.
