Modanisa, Turkey’s first international e-commerce platform for modest fashion, is calling on all its customers to lend a helping hand in raising funds for homeless and injured Palestinian citizens. As of now, over 10,000 specially designed Keffiyeh Patterned shawls online globally in aid of this initiative.
As part of this fundraiser campaign, all profits from the sales of these shawls will be donated to the Palestine cause, providing support in forms of medical care, treatment, food, water, basic necessities as well as Covid-19 hygiene products to victims.
The initiative will be carried out in collaboration with Wafaa International Group in Palestine, a member of the UN ECOSOC committee, who has teams in Gaza, West Bank and Jerusalem to mobilise the necessary support.
“The response has been overwhelming since we started on June 3 and it is still building. We have seen support from 140 countries in five continents and I am so thankful to all our customers for supporting us and for making this fundraiser cause a success so far.”
“Modanisa women near and far have definitely lent a helping hand by standing in solidarity with the Palestinian people who are in dire need of help now. Our brand also strives to encourage women to support movements of kindness in a bid to create a more peaceful and loving community worldwide,” said Samim Sürel, Modanisa’s Marketing and Brand Director.
Modanisa kicked off this campaign with an initial donation of about RM41,000; they have recently announced that they will contribute another RM124,000 to this cause.This is in addition to the support from the public who purchased the Keffiyeh Patterned shawls worldwide. Modanisa aims to raise an estimate of RM415,000 through this campaign. Visit www.modanisa.com to show your support.