by Lisa Heykal
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Returning for its 6th year, the K-Food Fair for businesses (B2B), hosted by the Korea Agro-Fisheries and Food Trade Corporation, in partnership with the Ministry of Agriculture, Food and Rural Affairs in The Republic of Korea made its way to the Sunway Resorts Hotel. This annual fair has become a cornerstone for introducing more promising Korean products to the Malaysian market, fostering B2B and B2C connections between the two countries.

The K-Food Fair B2B trade show features a promising collection of trending K-food products with renowned K-Food companies participating in the fair, showcasing a wide array of authentic Korean products. With an expected turnout of 60 Malaysian buyers, the fair provides local businesses a platform for networking, exploring potential collaborations, and expanding business opportunities through B2B Business Matching with 30 participating K-Food exporters.

Mr Jang Jae Hyung, Managing Director of aT Centre Kuala Lumpur said “We are thrilled to celebrate our 6th year of promoting the flavors and cultures of Korea in Malaysia. With the ever-growing interest in Korean cuisine and products, we believe that this year’s fair will strengthen our bilateral ties and contribute to the overall growth of the F&B sector in both countries.”

This year, the K-Food Fair coincides with the 40th Anniversary of the Look East Policy between Malaysia and Korea which makes it all the more special. The K-Food Fair 2023 serves as a platform to commemorate the achievements of this policy and further strengthen the bilateral relationship, particularly in the food and beverage (F&B) industry. This aligns with the fair’s mission to promote the Malaysia-Korea strategic partnership in the F&B sector and encourage the growth of Halal-certified Korean products in Malaysia.

Looking back to 2022, 20 Memoranda of Understanding (MoUs) totaling USD6,420,040 were signed between Malaysia and Korean business companies. The collaborations were not financially rewarding but became a platform that paved the way for innovative partnerships that benefit both countries.

The K-Food Fair Kuala Lumpur 2023 was excited to reach new heights in fostering strategic partnerships and enhancing cultural exchanges between Malaysia and Korea. It features even bigger opportunities for business collaborations and cultural enrichment, with a focus on promoting the Halal certification of Korean products to cater to a wider audience.

Visit www.mykfoodfair.com for more information.

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