Zizan Razak, Brand Ambassador of G-SHOCK Malaysia
G-SHOCK has named Zizan Razak as its first-ever Malaysian brand ambassador, marking a pivotal step in connecting the global watch brand with Malaysia’s dynamic entertainment scene. This collaboration is in line with G-SHOCK’s continued mission to unite communities in Fashion, Art, Music, and Sports (FAMS) under one bold identity.
Zizan Razak, who hails from Dungun, Terengganu, has risen to become one of Malaysia’s most recognisable faces. He first caught national attention through Raja Lawak and Maharaja Lawak, and went on to win Super Spontan and Super Spontan All Stars. His film appearances in Polis Evo, Abang Long Fadil, and Mael Lambong, as well as his role as a host at the Gempak Most Wanted Awards, have made him a fixture in local pop culture.
Away from the spotlight, Zizan is equally passionate about motorsports. In 2024, he made his professional racing debut at the PETRONAS Grand Prix of Malaysia, fulfilling a long-time personal dream after years of being an avid race fan.
His career evolution reflects G-SHOCK’s “Never Give Up” ethos and its commitment to reinvention. Zizan’s versatility, relatability, and staying power make him a strong match for the brand’s values of strength, authenticity, and momentum.
He now represents Malaysia within the G-SHOCK FAMS community alongside regional icons such as Superbon, ONE Featherweight Kickboxing World Champion; Rizky Ridho, Indonesian football star; and Dwight Ramos, professional basketball player for the Philippines and Japan’s B.League.
From left to right: Eric Lim (Assistant General Manager of Marco Corporation (M) Sdn. Bhd.), SJ Ong (Executive Director of Marco Corporation (M) Sdn. Bhd), Zizan Razak, G-SHOCK Brand Ambassador, Shingo Yamaga (Managing Director of Casio Singapore), Yuki Mutsui (Managing Director of Casio Singapore), and Tomoaki Nakamura (General Manager, Timeplace Division, Casio Singapore)
Zizan begins his role with the brand by spotlighting the G-SHOCK 6900 series, a legendary model that has stood the test of time since its debut in 1995. Known for its bold front button and triple graph dial, the 6900 series continues to lead in durability and self-expression.
“At Casio, time isn’t just something we measure, it’s a mindset. With G-SHOCK, we’ve always stood for toughness, innovation, and unapologetic individuality. In Zizan, we’ve found someone who lives that spirit effortlessly. He’s bold, sharp, and completely original – someone who can switch from sophistication to sheer energy in a heartbeat. His presence, humour, and influence make him the perfect fit for the G-SHOCK FAMS community, and we couldn’t be more excited to welcome him as our very first Malaysian brand ambassador,” said Yuki Mutsui, Managing Director of Casio Malaysia.
This campaign, titled “Toughness is Multi-dimensional,” showcases Zizan as a multi-talented individual who embodies the six defining traits of G-SHOCK: Genuine, Cool, Resilient, Obsessed, Confident, and Charismatic.
With Zizan onboard, G-SHOCK Malaysia is set to bring fresh energy to its community-based initiatives, offering fans new stories and experiences that go beyond traditional timekeeping.
For more information, visit www.gshock.casio.com/my or follow @gshock_casio_my on social media for the latest updates and exclusive content.
