Group photo of the employees from Cheetah volunteered their time and efforts to clean and beautify the zoo
Cheetah Holdings Berhad (Cheetah), which owns and manages the popular CHEETAH brand of apparel, adopted ‘Flash,’ a 5-year-old male cheetah that calls Zoo Negara his home. The adoption program, valued at RM18,700 annually, was a testament to the company’s commitment to preserving endangered species and supporting national conservation efforts.
In addition, Cheetah and Zoo Negara also launched a limited edition Cheetah X Zoo Negara collection. The collection was a celebration of the company’s namesake and inspired by the beauty, grace, and speed of the cheetah. Cheetah will be contributing 10% of the total sales of this collection to Zoo Negara for its operating expenses and conservation programs.
Sugned cheque proved of Flash the cheetah adoption
In marking this unique public-private partnership, nearly 100 employees from Cheetah volunteered their time and efforts this morning to clean and beautify the zoo and its surroundings. The activity involved assisting zookeepers in providing daily care for the wildlife, including husbandry, exhibit cleaning, food preparation, and animal behavioral enrichment activities.
Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad, said, “A cheetah is a symbol of speed, agility, and resilience. By adopting Flash, we as an organization are mindful of our core values as well as our commitment towards sustainable value creation for all our stakeholders. Our initiative today also allows our employees to play an active part in the conservation of our flora and fauna while at the same time, CHEETAH fans and members of the public can also contribute positively through the CHEETAH X Zoo Negara collection.”
Now five years old, Flash has grown into a healthy adult cheetah at Zoo Negara
The adoption program will provide essential support for the cheetah’s care, feeding, and medical needs as well as contributing to Zoo Negara’s broader conservation and educational initiatives.
Now five years old, Flash has grown into a healthy adult cheetah at Zoo Negara. Born on June 6, he was one of two surviving cubs rescued by zookeepers after their mother, Tianna, began exhibiting natural instincts to eliminate weaker offspring.
Cheetah’s strategic collaboration with Zoo Negara is in tandem with its broader sustainability strategy aimed at enhancing environmental conservatism, supporting wildlife conservation and enriching the lives of people in communities where the company operates.
For more information visit, www.cheetah.com.my
