Dato’ Liew Bin, MRCA’s new President for 2026-2028
The Malaysia Retail Chain Association (MRCA) has officially announced its newly elected council members for the 2026-2028 term, marking a fresh chapter for the nation’s retail landscape. During the association’s 29th Annual General Meeting (AGM), Dato’ Liew Bin, CEO of Brilliant Merchandising Sdn Bhd, was elected as the new President. He succeeds Datuk Dr. Ken Phua Cheng Chuen of Bentley Music Sdn Bhd, who completed his leadership term and will now serve as the Immediate Past President.
The new council is set to guide the association through the next two years, focusing on empowering Malaysian retailers to navigate a dynamic global market.
The 2026-2028 MRCA Executive Committee
The top leadership transition brings together experienced industry veterans from various retail sectors:
- President: Dato’ Liew Bin (Brilliant Merchandising Sdn Bhd)
- Immediate Past President: Datuk Dr. Ken Phua Cheng Chuen (Bentley Music Sdn Bhd)
- Deputy President: Dato’ Vincent Choo Kok Leang (Urban Idea Sdn Bhd)
Vice Presidents:
- Dr. Afendi Bin Dahlan (DR Group Holdings Sdn Bhd)
- Ms. Valerie Choo Yoke Shiem (Simply Awesome Sdn Bhd)
- Mr. Michael Liew Fong Tzer (Marrybrown Sdn Bhd)
- Dato’ Winnie Lim Yoke Chin (Solution Risk Consultants Sdn Bhd)
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Secretary-General: Mr. Henry Low Kar Onn (Spectrum Outdoor Marketing Sdn Bhd)
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Deputy Secretary-General: Dr. Christine Tan Gaik Lin (CT F&B Holdings Sdn Bhd)
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Treasurer-General: Ms. Aiveen Wong Choy Ching (Chin Swee Food Sdn Bhd)
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Deputy Treasurer-General: Mr. Terry Tay Eng Yeou (Aatas Living Sdn Bhd)
Elected Council Members
The executive committee will be supported by a diverse group of council members representing major Malaysian brands:
- Dr. Cassandra Chan Yi Rang (Senheng Electric (KL) Sdn Bhd
- Mr. Edison Choon King Han (Poh Kong Holdings Berhad)
- Mr. Jit Singh (Stan Singh) (Ironhorse Asia Sdn Bhd)
- Mr. Liang Foo Kuan (Big Onion Food Caterer Sdn Bhd)Mr. Kelvin Liaw Kai Xuan (Focus Point Holdings Berhad)
- Mr. Lim Ben Jie (Tune Group Sdn Bhd – AirAsia)
- Mr. Nevinn Leow Shue Min (Souper Tang Group Sdn Bhd
- Ms. Rachel Tan Siok Khim (Wellous Sdn Bhd)
- Mr. Vincent Wong Yong Kang (YFS Corporate (M) Sdn Bhd
MRCA’s Annual General Meeting | Photo by MRCA
Driving The Future Of Malaysian Retail
Established in 1992, the MRCA continues to serve as a pivotal voice for Malaysian retailers and franchisors. With the 2026-2028 term now in motion, the association aims to strengthen its mission of building an effective environment for business growth, promoting knowledge sharing, and globalizing Malaysian brands.
The incoming council is expected to prioritize digital economy integration and fostering collaborations that will allow local merchants to maintain a competitive edge both locally and internationally. For more information, visit https://www.mrca.org.my
