SOUTHEAST ASIA’S LARGEST BEAUTY TRADE PLATFORM – INTERNATIONAL BEAUTY EXPO 2023 RECORDS OVER 3000 BRANDS AND 400 BOOTHS IN KUALA LUMPUR

by Intan Abdul
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IBE 2023

Known as the leading B2B beauty exhibition in Southeast Asia, the largest one-stop professional beauty trade exhibition in Malaysia – IBE International Beauty Expo (IBE 2023), was held recently from 6 May 2023 – 9 May 2023 at the Kuala Lumpur Convention Center.  

The expo welcomed participation from 11 countries including Singapore, Thailand, Pakistan, Switzerland, Australia, Malaysia, Japan, and Indonesia. Hosting over 400 booths and 3 specially curated exhibition zones – China Pavilion, Korea Pavilion, and Taiwan Pavilion, visitors were provided with over 3000 beauty brands on display with a wide range of products and services, including cosmetics, skincare, hair care, nail care, fragrances, beauty equipment, and much more – allowing them to discover and gain a new perspective into the beauty industry.

Datuk Johnson Lim, CEO of Elite Expo

YBhg. Datuk Johnson Lim, Chief Executive Officer of Elite Expo said, “IBE International Beauty Expo has always been a premier event in the beauty industry, providing an excellent international platform for industry professionals and companies to understand market trends, showcase products and technologies, and network with peers in the beauty industry.”

At the same time, for consumers, beauty expos are also a platform to learn about the latest beauty information, participate in demonstrations and trials, and get professional advice and make purchases. With outstanding exhibitors and event arrangements, we are confident that IBE International Beauty Expo 2023 will be a huge success and provide a valuable experience for all participants,” he added.

Group photo at the opening ceremony of IBE 2023

In addition to this, IBE 2023 also celebrated a milestone as they announced their collaboration with the Malaysia International Vocational Association (MIVA) during the opening ceremony, the crowd was immersed in a spectacular showcase of beauty, fashion, and culture, showcasing the latest trends and innovations in the industry.

With years of effort,  the exhibition has been successfully listed as the most important business learning platform in Southeast Asia. Moving forward, IBE 2023  will continue to play its role as an international beauty trade platform in the Southeast Asia region, emphasizing the importance of B2B trade networking and creating more effective trade opportunities for local and international exhibitors and buyers.

For more information on IBE 2023, please visit www.ibe.my.

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