Sasi The Don
Asia’s Reggae ambassador, Sasi The Don recently launched his new single ‘Come Follow Me’ in collaboration with famed Swedish producer and music engineers on 8 March 2022. The highly anticipated song reached over 300K views in just a matter of 10 days since its launch. The well-known local artist’s song quickly became an international hit with incredible support from Jamaica, Nigeria, and India.
Come Follow Me’s upbeat and lively tune has taken over the radio with beloved Malaysian radio channels, HITZ.fm and Fly.fm as well as international radio stations such as Radio Jamaica and SUNCITY 104.9 FM playing the hugely requested song on loop. Sasi has been featured as a celebrity figure on many notable platforms to talk about his new release, his inspirations and more – Rolling Stone India, Times of India, Dance Hall Mag, Radio Jamaica, etc.
The famous artist has even received a well-deserved commendation on his inspirational and moving songs from Julian Marley, son of the late reggae legend, Bob Marley. Sasi The Don is making reggae music accessible for everyone from different cultures and nations. Come Follow Me was inspired by the fight against the pandemic, many people struggled during the lockdown period and found it difficult to keep moving with the many obstacles posing as a challenge. Through his lyrical and musical expertise, Sasi hopes to motivate people to follow him out of the darkness and fight against whatever obstacles in their way.
“It is devastating to see many people, especially young ones struggle with the hardships of life. I believe that music has the power to move people in unimaginable ways and I wanted to make a song that holds power, empathy, and strength. With the help of my good friends, Tomas, Martin, Bjorn, Sherilyn and Sofie; Come Follow Me became the perfect outlet for those in need of a safe space to get a jolt of inspiration, motivation and fighting spirit to keep moving on despite the challenges in our lives.” Said Sasi.
The song blends Sasi’s powerful vocals and Malaysian and Swedish singers, Sherilyn Marissakee’s and Sofie Andren’s articulate riffs. The renowned artist collaborated with famed Swedish producer, Tomas Gralind and Cutting Room Sweden’s genius mixing and mastering engineers – Esteemed mixing engineer, Martin Ankelius, and Grammy Award nominee, Bjorn Engelmann, who worked with the likes of The Backstreet Boys, Britney Spears, Westlife, and many other artists.
In light of the new release, prominent Malaysian digital service provider, Digi Telecommunications expressed their attachment to the new song release and Sasi’s inspirational motives despite being confined to the pandemic’s outcomes. Digi Telecommunications had decided to show their support of Sasi by being the proud sponsor of the release and marketing behind ‘Come Follow Me’.
“We applaud Sasi’s efforts to adapt to the current situation and fully leverage on the power of the Internet and connectivity, bringing to life cross-border creative teamwork. As a digital service provider, this initiative is very much aligned with our effort in bringing the best Internet experience through total connectivity” said Lo Wei Tzen, Digi’s Head of Brand and Media.
Come Follow Me is now available across all music streaming platforms, including YouTube and Spotify. Catch Sasi on HITZ.fm, Fly.fm and other radio stations. Watch the music video of Come Follow Me here: https://www.youtube.com/watch?v=MLF8yl1PeS8
