RWG’s ‘A Destination Verified by Kids, For Kids’ campaign led by Kid Influencer Eva Mei
Five-year-old kid influencer Eva Mei, known as @misspopsasa, has been reappointed as Resorts World Genting’s (RWG) Chief Experience Officer (CEO). Eva first assumed this role last year after gaining significant attention from her social media posts with her mother, Melissa Tan, also an influencer. With her growing popularity, RWG is advancing its innovative CEO campaign into a new phase, continuing to redefine its family-friendly offerings.
The CEO campaign, titled ‘A Destination Verified by Kids, For Kids’, adopts a unique perspective by showcasing the resort’s attractions through the eyes of a child. Launched to establish RWG as a premier kid-friendly and family-preferred holiday destination, the campaign has garnered industry recognition, securing awards for the best use of social media across multiple prestigious platforms, including Appies, MARKies, MDA, and Dragon’s Asia.
The campaign showcasing attractions through the eyes of a child
“We have decided to retain Eva Mei as the CEO as she is charmingly effervescent and exuberant, a good fit for our kidscation segment. We are confident that Eva will lead the charge of family fun!” said Spencer Lee, Executive Vice President of Sales, Marketing & Public Relations.
The exclusive CEO packages incorporate RWG’s four main verticals. Stay, Play, Eat, and Shop, which offers a fully integrated experience tailored for kids and parents. Eva’s vision is to ensure every family vacation is centered around fun and engagement for kids whilst being stress-free for parents.
Attractions tailored to ensure fully integrated experience for kids and parents
For more information please visit https://rwgenting.com./
