Low Chun Weng (Sales Manager, B2C, Castrol Malaysia), Keow Mei-shan (Marketing Director, Castrol Malaysia), Wan Asyraf b. Wan Zulkifle (Business Development & Digital Transformation Manager, Castrol Malaysia), Gan Wee Kiong (Market Sales Director, Castrol Malaysia & Singapore), Andrea Somorova (Managing Director of Continental Tyre Malaysia), Calvin Wong (Head of Sales – Rest of Malaysia, Continental Tyre Malaysia), Jason Tan (Head of Sales – Central, Continental Tyre Malaysia), Elson Liew (Regional Manager, Continental Tyre Malaysia)
In-demand brands – Continental Tyre Malaysia and Castrol Malaysia have signed a memorandum for a joint initiative across the country to strengthen their position by supporting each other’s extensive dealer network, offerings, and experience in high-quality products and services for their consumers.
“There is a steady demand for both brands and our products in the market amongst the premium vehicle owners, and we saw a great opportunity for us to come together to consolidate our offerings to serve our customers better,” said Andrea Somorova, the Managing Director of Continental Tyre Malaysia.
Gan Wee Kiong (Market Sales Director, Castrol Malaysia & Singapore) and Andrea Somorova (Managing Director of Continental Tyre Malaysia)
Both parties offer motorists in Malaysia a combined trade loyalty program to enjoy various deals, incentives, redemptions, and rewards. Gan Wee Kiong, Market Sales Director of Castrol Malaysia & Singapore added, “This partnership is a testament to both brand’s commitment to safety and customer satisfaction as together we join forces to further build our brand presence in Malaysia. Through our combined expertise that supports new opportunities, we will continue to lead and innovate in securing global market leadership when it comes to service and maintenance.”
The newly tied brands will offer motorists in Malaysia a combined trade loyalty program where they can enjoy various deals, incentives, redemptions, and rewards as they work towards a partnership where their joint branded outlets nationwide will continue to grow and expand in the future.
