by Kevin Chong
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Group Photo at the launch

Local F&B company, Asia Innovative F&B Sdn Bhd, recently introduced a new and exciting product for dessert lovers – ‘Cendolah’, the first instant Ready-to-Drink cendol beverage. Cendolah is made using key ingredients such as coconut milk, caramel syrup, red bean, and green rice flour jelly, to bring the ultimate refreshing experience. The company found inspiration in creating this product as it holds a special place in the hearts of Malaysians, and it is among the top 50 desserts in the world as rated by CNN. 

Founder of Asia Innovative F&B Sdn Bhd, Vathumalaai Sooratanam @ Malai, devoted over 30 years of his life to researching, analyzing, and innovating local food products to make them more accessible to the global market. On top of having a shelf-life of two years, Cendolah’s recipe was developed using the right balance of sugar, carbohydrate, and protein, altogether creating a healthier version of the local favorite beverage.

Vathumalaai Sooratanam @ Malai

“The idea behind Cendolah is to make cendol more convenient for the people by reimagining it as an easily consumable, off-the-shelf beverage. Through the application of food technology and innovation, we were able to successfully replicate the taste of authentic cendol and I can confidently say that when you try Cendolah, it would remind you of the last time you visited your local neighborhood cendol seller,” said  Vathumalaai Sooratanam @ Mala.

“We take great pride in the fact that Cendolah is a proudly Malaysian product with Halal, HACCP, and MeSTI certification. The big dream is to elevate Cendolah into the global market, and we are already working towards this as we speak,” he added.

Cendolah now retails at RM4.90 per sachet and is available for purchase via Shopee, and Mydin. For further information about Cendolah, kindly visit www.cendolah.com.

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