Berjaya Air introduced the world’s first ATR 72-600 Business Class Highline.
Berjaya Air has marked a defining milestone in regional aviation with the introduction of the world’s first ATR 72-600 configured with a bespoke Business Class Highline cabin, signaling a strategic shift in how short-haul travel is positioned across Southeast Asia. Unveiled at an exclusive route event in Kuala Lumpur in mid-December, the aircraft represents a bold step forward in the airline’s ambition to deliver premium experiences without the excess traditionally associated with luxury travel.
The newly introduced 26-seat Business Class Highline cabin has been purposefully designed to balance refinement with practicality. Featuring sculpted seating, generous legroom, and a private-cabin ambiance, the configuration elevates the onboard experience while remaining accessible to a wider segment of regional travelers. Enhanced comfort, coupled with a calm and thoughtfully curated in-flight environment, positions the aircraft as a new benchmark for short-haul travel within the turboprop category.
Berjaya Air General Manager, Mohd Amri bin Mohd Akib and Group CEO of Berjaya Land Berhad, Syed Ali Shahul Hameed.
Beyond cabin innovation, the unveiling also reflects Berjaya Air’s broader regional strategy. The airline continues to expand connectivity across Thailand, Vietnam, Indonesia, and selected destinations in Malaysia, reinforcing its role in improving regional access while redefining expectations around passenger comfort on shorter routes.
Group CEO of Berjaya Land Berhad, Syed Ali Shahul Hameed, described the launch as a pivotal moment for the group, saying, “The introduction of the world’s first ATR 72-600 Business Class Highline is a defining moment not only for Berjaya Air, but for the entire Berjaya Group. This innovation reflects our commitment to elevating the regional travel landscape with products that combine luxury, comfort, and accessibility. As we expand our aviation and hospitality offerings across the region, we remain focused on delivering exceptional value and seamless experiences that strengthen Berjaya’s position as a leading lifestyle and travel group.”
The aircraft reveal was complemented by a collaborative showcase with Berjaya Hospitality Group, offering guests curated travel and stay privileges across the group’s international portfolio of hotels and resorts. Limited-time promotional packages, curated stay-and-fly offerings, and exclusive hospitality privileges reinforced the group’s integrated approach to travel, leisure, and lifestyle experiences.
Berjaya Air staffs.
Berjaya Air General Manager Mohd Amri bin Mohd Akib emphasized the strategic intent behind the initiative, stating, “The unveiling of the ATR 72-600 Business Class Highline marks an important milestone for Berjaya Air as we continue to redefine what short-haul travel can be. This achievement reflects our commitment to innovation and to delivering elevated, thoughtfully designed experiences that embody our vision of Affordable Luxury for every traveller.”
The launch signals the beginning of a new chapter for Berjaya Air—one defined by elevated design, deliberate innovation, and a clear focus on making premium regional travel more attainable. By combining aviation, hospitality, and lifestyle under a single strategic vision, the airline is positioning itself to play a more influential role in shaping the future of regional air travel across Southeast Asia.
For more details, visit www.berjaya-air.com.
