VANILLA MILLE CREPE LAUNCHES 25TH OUTLET AT BANDAR RIMBAYU & REVEALS POSSIBLE EXPANSION TO SINGAPORE AND EAST MALAYSIA

by Kevin Chong
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Group Photo at the Launch
Group Photo at the Launch

BrandLaureate’s best-brand award winner (F&B category) and Malaysia Book of Record’s title holder for being the largest mille crepe chain in Malaysia – Vanilla Crepe Mille, has recently launched its 25th outlet at Bandar Rimbayu, Kota Kemuning with franchisees Julia Tan and Lee Han King. 

VANILLA MILLE CREPE LAUNCHES 25TH OUTLET AT BANDAR RIMBAYU & REVEALS POSSIBLE EXPANSION TO SINGAPORE AND EAST MALAYSIA
VANILLA MILLE CREPE LAUNCHES 25TH OUTLET AT BANDAR RIMBAYU & REVEALS POSSIBLE EXPANSION TO SINGAPORE AND EAST MALAYSIA

“I am delighted to introduce Julia Tan and Lee Han King as our 25th franchisee. They are both very dynamic and enterprising entrepreneurs with a strong background and vast experiences in management and fast-moving consumer goods. We look forward to working together with these two aspiring partners, as we are confident that this long-term relationship will only continue to grow,” said Nelson Liew, Managing Director of Vanilla Mille Crepe Sdn Bhd. 

Guest of Honor - Datuk Micheal Kang National President of the SME Association of Malaysia (Left)
Guest of Honor – Datuk Micheal Kang National President of the SME Association of Malaysia (Left)

According to Julia Tan, Co-Owner of Vanilla Crepe Bandar Rimbayu franchise, Bandar Rimbayu and Kota Kemuning are areas complete with facilities and amenities, making it convenient for residents not to leave the city vicinity. Thus, the new outlet at Bandar Rimbayu serves as a convenient location for these residents to enjoy their favorite French Crepe Cakes; Vanilla Mille Crepe hopes to build regular recurring customers with their exceptional service and desserts. 

Julia Tan and Lee Han King franchise owners of Vanilla Crepe Bandar Rimbayu
Julia Tan and Lee Han King franchise owners of Vanilla Crepe Bandar Rimbayu

Vanilla Mille Crepe is widely known as the best mille crepe in Malaysia because of its authentic and original French mille crepe recipe. They are able to stand up to those standards because of Vanilla Mille Crepe’s dedication to utilizing only the finest ingredients from France and other parts of Europe. Liew mentioned that Vanilla Mille Crepe carefully maintains an equal distribution of wholly-owned and franchise in ratio to corporate-owned outlets to maintain confidence in the brand and display their commitment to the business which is what led co-franchise owners, Julia Tan and Lee Han King, to partnering with Vanilla Mille Crepe.

French Crepe Cakes held by Joanne Ang
French Crepe Cakes held by Joanne Ang

“We are poised to continue our growth this year despite the current pandemic and economic state. We are confident that our brand has garnered a good reputation as being the best in what we serve. We are looking to expanding beyond the peninsula this year, aiming at the Sabah and Sarawak market. On the other hand, we have also established preliminary meetings with a potential franchisee from Singapore. We are looking to grow the Vanilla branding beyond mille crepe and aspire to be a market leader in the dessert industry,” Liew added.  

Guest of Honor - Dato' Tony Looi, Chairman of Ban Lee Hin Group of Companies (First from the left)
Guest of Honor – Dato’ Tony Looi, Chairman of Ban Lee Hin Group of Companies (First from the left)

During MCO 2.0, Vanilla Crepe Bandar Rimbayu will be providing free delivery for purchases of RM30 and above to areas around IJM Rimbayu, Eco Sanctuary, Tropicana Aman, and Gamuda KK257. Vanilla Crepe will deliver to areas outside of Bandar Rimbayu in a 15km radius (Kota Kemuning, Bukit Rimau, Bandar Saujana Putra, Telok Panglima Garang), with a delivery charge of RM5. Kindly visit https://www.facebook.com/vanillacrepebandarrimbayu for more information.

Adam Ham, CEO of GCMA with Nelson Liew, Managing Director of Vanilla Mille Crepe Sdn Bhd and his wife Ezzylynn Lum
Adam Ham, CEO of GCMA with Nelson Liew, Managing Director of Vanilla Mille Crepe Sdn Bhd and his wife Ezzylynn Lum
Julia Tan, Co-Owner of Vanilla Crepe Bandar Rimbayu franchise
Julia Tan, Co-Owner of Vanilla Crepe Bandar Rimbayu franchise

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