KELUANG MAN TAKES CENTER STAGE AT KIDZANIA: WONDA COFFEE AND ASTRO SHAW’S CINEMATIC TRIUMPH

by Intan Abdul
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From L-R_ Raja Jastina Raja Arshad (Vice President, Head of Astro Shaw & Malay Nusantara Business), Agnes Rozario, (Director of Content ASTRO), Mr Nas Muammar Zar (Cast of Keluang Man), Amy Gan (Vice President of Marketing, Etika), Ali Hassan (Mayor of KidZania KL), Annwar Beg Moghal (Cast of Keluang Man), and Anwari Ashraff (Director of Keluang Man)

Get ready to dive into an exciting realm as Wonda Coffee, alongside Astro Shaw, brought Keluang Man to life. Keluang Man, celebrated in Malaysian culture for embodying bravery and resilience, was the focus of a live-action movie directed and written by Anwari Ashraf, promising Malaysians a fresh cinematic experience. This collaboration aimed to entertain and instill values in the younger generation while supporting local talent and entertainment.

Wonda Coffee’s Vice President of Marketing, Amy Gan, expressed the brand’s commitment to celebrating Malaysians and supporting local initiatives. The partnership introduced engaging activities, like a unique wall-climbing zone at KidZania, to inspire young Malaysians to embrace their inner hero.

Keluang Man at KidZania KL

Astro Shaw’s collaboration marked a new standard in marketing strategies, aiming to introduce Keluang Man to the younger generation. The launch event at KidZania Kuala Lumpur allowed visitors to participate in a wall climbing activity with the lead actor, Nas Muammar Zar, encouraging them to embody heroism.

The partnership between Wonda Coffee and Astro Shaw aimed to bring innovative experiences to Malaysians, starting with the Keluang Man wall-climbing zone. This exclusive experience, available only at KidZania Kuala Lumpur, invited visitors aged 8 to 17 to test their superhero skills.

With the official introduction of the Keluang Man Wall Climbing Establishment, KidZania is expecting over 400,000 visitors in 2024. The collaboration between Wonda Coffee and Astro Shaw blended adventure and heroism, inviting Malaysians to embrace their inner hero.

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