PRISM+ EXPANDS SMART HOME PORTFOLIO WITH AI TVS AND MALAYSIA-EXCLUSIVE HOME SOLUTIONS

by Zaaheda Farahin
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All products launched by PRISM+ recently

PRISM+ has expanded its presence in Malaysia with its largest product launch to date, introducing a new lineup of AI-powered televisions while broadening its portfolio into smart home appliances designed specifically for Malaysian households.

Leading the launch is the PRISM+ AI TV 2026 Series, featuring AI-powered picture processing across three product tiers: QD Mini-LED, Ultra QLED+, and 4K UHD Google TV models. The new televisions leverage artificial intelligence to optimize picture quality in real time through scene, object, face, and depth recognition, while AI 4K upscaling enhances lower-resolution content for sharper visuals.

The premium QD Mini-LED models offer enhanced brightness and deeper contrast, while the Ultra QLED+ range is geared toward users seeking more immersive entertainment and gaming experiences. Equipped with features including 120Hz refresh rates, HDMI 2.1, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Dolby Vision, and Dolby Atmos, the lineup is designed to cater to both movie enthusiasts and gamers.

To further enhance the viewing experience, every AI TV purchase includes complimentary subscriptions to selected streaming platforms, including Viu, Durioo+, and iQIYI, alongside a two-year warranty on eligible models.

CEO of PRISM+, Jonathan Wong

According to PRISM+ CEO Jonathan Wong, the company’s latest expansion reflects its long-term vision of making smart technology more practical and accessible for everyday consumers.

“We’ve always believed that good technology should make everyday life simpler, not more complicated or expensive. It should also be built around what people actually need. That’s why products like the HydroThrust and Arialum exist; they were designed specifically with the Malaysian home in mind, to solve real, local challenges — not generic catalogue products built without actual problems to solve. We are building towards offering accessible solutions that make your home work seamlessly and becoming the one-stop shop for everything under the roof.”

QD Mini LED, positioned as the premium tier within the new lineup

Beyond its AI television lineup, PRISM+ also entered several new home categories with the launch of the EvoSonic Ultra Detect Cordless Vacuum, NanoBot Smart Robot Vacuum, HydroThrust Water Pump, Spin Mini Wash & Dry, and Arialum Pet Air Purifier. The company also introduced PRISM+ EasyOwn, a financing program offering installment plans of up to 36 months through participating banks, as part of its broader effort to make smart home technology more accessible to Malaysian consumers.

For more details, visit www.prismplus.my

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