With hijab-wearing women in mind, Anggun Kirana Sdn Bhd has taken the opportunity to produce face masks that suit their appearance. Launched in mid-December 2020, Himaya, the new medical hijab 3-ply face mask, is created with premium medical grade filter fabric for better breathability and comfort while reducing irritation.
Himaya is equipped with head-loops rather than the usual earloops on face masks, eliminating the hassle hijab women face when using mask extenders. The iron wire bends accordingly to the shape of users’ face and nose shape to prevent fog from producing on glasses. Himaya utilizes non-woven fabric that reduces irritation that occurs when wearing regular masks for long periods. Moreover, it provides additional protection from bacteria, smog, droplets, and pollen.
“I received lots of feedback on women expressing their difficulties to get a face mask that can be worn easily with hijab. Most of the face masks in the market require them to wear an extension (a mask extender), and this situation can be quite a hassle when losing the extender. Therefore, Himaya appeared just in time to give more variety and comfortable option to the hijab-wearing women in this country,” said Dato’ KK Chua, Chief Executive Officer of Anggun Kirana Sdn Bhd, the brand owner of Himaya.
Himaya has also engaged Malaysian celebrity Elfira Loy as a brand ambassador to gain more traction towards the brand with her hijab appearance and massive social media following. The Himaya premium face mask is available in two attractive colors – Love Latte (soft brown) and Soft Olive (pastel green). The Himaya premium face mask is available for purchase at all Watson and Caring pharmacy outlets and through registered agents.
