by Intan Abdul
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(From left) Former MRCA President Datuk Seri Garry Chua, FEM Organising chairman Terry Tay (second from left), MRCA President Datuk Ken Phua (sixth from left ) , MRCA Deputy President Dato’ Liew Bin (second from right) and MRCA Retail Conference Organising chairperson Christine Tan (far right) during Franchise Expo Malaysia 2024 Press Conference at Plenary Theatre, KLCC

The Franchise Expo Malaysia (FEM) 2024, formerly known as FE MIRF, will be returning this year from 11 July to 13  July 2024, at the Kuala Lumpur Convention Center (KLCC). Organized by the Malaysia Retail Chain Association (MRCA), the expo will feature over 500 booths from countries including Malaysia, Singapore, China, Taiwan, Indonesia, Cambodia, and India, with China and Taiwan having their own pavilions.

The event, expected to draw 15,000 visitors and generate RM100 million in transactions, aims to provide a platform for business networking and showcasing innovations.  FEM Organising chairman Terry Tay said, “Participants will gain insight into the latest industry trends and network with key stakeholders, while exhibitors can showcase their products and services to a targeted audience, increasing their visibility and potential customer base.”

In conjunction with FEM 2024, the MRCA Retail Conference 2024 will be held on July 12 at the Mandarin Oriental Hotel, focusing on post-pandemic retail challenges and transformations. Key speakers include Patricia Goh, TikTok Country Lead for Singapore and Malaysia, and Song Hoi See, CEO of Plaza Premium Group.

MRCA President Datuk Ken Phua highlighted the event’s focus on equipping entrepreneurs with the latest gadgets and tools essential for thriving in a digital-first market.

“I intend to reinforce MRCA’s four pillars of retail by fostering a culture of learning and sharing key success strategies during these challenging times. We are also launching a platform for networking with local and international industry players, supported by our MRCA Academy. This initiative is designed to enhance our understanding of globalization and prepare us for the Artificial Intelligence (AI) and Environmental, Social and Governance (ESG) era, helping to mitigate potential disruptions,” Phua said. 

The conference offers valuable insights into the future of retail, with member admission priced at RM450 and non-member at RM500, with early registration discounts available. For more information, please visit:

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