The all-new Liverpool FC Home Kit Season 2023-24.
Al-Ikhsan – the number one sports retailer in Malaysia unveiled the all-new Liverpool FC’s Brand-New Home Kit For The 2023-24 Season in conjunction with the football club’s final home match of the season. The iconic jersey boasts a classic design in bright Liverpool red with the white contrast collar and cuffs inspired by A Shankly’s 1973-74 squad of FA Cup winners. The back of the jersey dons the 97-emblem encased by the eternal flames in memory of those children, women, and men who were unlawfully killed as a result of the Hillsborough disaster.
The current Liverpool FC men’s squad debuted the new kit in the final home match of the season against Aston Villa on 20 May 2023. The club’s name and number style for the back of the shirt takes inspiration from the city, with a contemporary take on Liverpool’s historic street signs. The product is printed with water-based inks as a more sustainable option and will be worn for cup competitions and friendlies.
Mr. Vach Pillutla, Chief Executive Officer of Al-Ikhsan Sports said, “Liverpool FC despite its ups and downs in this season, still has a phenomenal following with the fans of the beautiful sport. Over the years through Al-Ikhsan Sports, www.al-ikhsan.com, Football Republic, and the LFC Official store at Sunway Pyramid, we have tried to bring the Anfield experience closer to the fans who may not be able to necessarily go and enjoy the experience first-hand. LFC merchandise today is widely available across 105 points of sales. This has been made possible, thanks to the phenomenal distribution and marketing machinery of Al-Ikhsan Sports that we have built over the past 30 years.”
The home kit is available in men’s, women’s, and junior sizes, and in a match and stadium version. This will also include the lifestyle collection, home anthem jacket, Polo T, track bottom, round neck shirt, cap, and shorts. The price ranges from RM89 for the junior round neck and up to RM515 for the authentic home kit jersey.
This latest collection is available at Liverpool FC’s official store located at Sunway Pyramid and via the official e-commerce platform, www.al-ikhsan.com for an easy shopping experience.
