by Intan Abdul
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The launch of Julie Biscuit’s ‘Sweet Chilli Cheese’ and ‘Sour Cream & Onion’ biscuits

Tapping on a market that’s uncommonly explored, Julie’s has introduced its newest selection sandwich biscuits – Sweet Chilli Cheese and Sour Cream Onion. At its launch on 7 March 2024, the brand commemorated its exciting release with a roadshow held until 10 March 2024 at Sunway Pyramid’s Blue Concourse.

Julie Biscuit’s Director, Tzy Horng Sai said,  “In today’s ever-changing culinary scene, Malaysian consumers sought novelty and adventurous tastes, and we were delighted to present our latest savory sandwich biscuit, offering a fresh culinary experience. Our duo of newcomers, the Sweet Chilli Cheese Sandwich biscuit and the Sour Cream and Onion Sandwich biscuit, not only delivered delectable savory flavors but also featured innovative blends that challenged traditional norms,”

“In a market dominated by sweet sandwich biscuits, we dared to innovate, introducing daring and exotic combinations that defied expectations. At Julie’s, we were dedicated to continually pushing the boundaries of biscuit innovation, ensuring our consumers always had access to the most thrilling and delicious options,” he added.

Sweet Chilli Cheese

Each sandwich biscuit was crafted from premium ingredients and offered nutritional benefits. Packaged conveniently for on-the-go snacking, Julie’s new sandwich biscuits came in packs of ten, each containing four biscuit pieces. Those who were eager to sample the new flavors visited Julie’s roadshow that week, where they enjoyed a mini-indoor skate park. Attendees had the chance to watch captivating skateboard performances and even partook in skateboarding workshops led by professionals.

Notable local artists such as Zozo and Cloakwork also made appearances on March 9 for a meet-and-greet session, offering badges and three skateboards designed by them for the event. In addition to the entertainment, attendees also participated in interactive games like Julie’s Biscuits Ninja, with stickers up for grabs, or express their creativity at the coloring booth.

Furthermore, the roadshow presented an excellent opportunity for biscuit enthusiasts to snag these new savory treats, as exclusive gifts were available with purchase. Customers who bought any four packs of sandwich biscuits received four Julie’s branded gifts, including a flag keychain, wrist bag, badges designed by Zozo, and a non-woven bag. Those who spent over RM50 on a single receipt also received a set of limited edition Julie’s Duet Socks.

Sour Cream and Onion biscuits

Julie’s Sweet Chilli Cheese Sandwich and Sour Cream and Onion Sandwich are now available online from Julie’s Shopee and Lazada flagship store. For in-store purchases, visit their nearest neighborhood convenience stores or hypermarkets.

Stay updated on Julie’s latest promotions, contests, and activities by visiting its website or following it on Facebook at and Instagram at

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