In the recent past, the Ministry of Tourism, Arts and Culture (MOTAC)’s agency, Tourism Malaysia, collaborated with GoPro to produce “Dream Malaysia”, which highlighted the beauty of lifestyle and travel in Malaysia. On the debut of this project collaboration, it started as a campaign to encourage locals to venture into the uncharted territories in Malaysia while creating memories with GoPro’s cameras.
Guided by Tourism Malaysia, Team GoPro travelled all across local destinations that were yet to be discovered by many as they unveiled the nation’s hidden wonders for many to experience.
The initiative leads back to the March 2021 campaign – “Dream Malaysia Challenge”. This challenge allows the public to participate while bringing home the latest GoPro gadgets, including holiday packages at Taman Negara, Gopeng Glamping Park, and Tadom Hill. A record of 133 participants had registered for the challenge to win the irresistible prizes.
YB Dato Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia, said, “Dream Malaysia witnesses the blend of collaborations and embracing of digitalization to help our tourism industry bounce back and move forward better.”
Rick Loughery, Vice President of Global Marketing and Communications at GoPro, stated, “The partnership with Tourism Malaysia for the Dream Malaysia campaign provided unprecedented access to local places, villages, and experiences that we were able to capture from the unique perspective and immersive angles that can only be shot with a GoPro.”
Baki Zainal, GoPro Global Ambassador, also mentioned that “With the help of GoPro cameras that are known for being the most versatile and high-performance imaging devices in the market, we hope the content created will inspire more people to venture into the destinations that are off the beaten track.”