Superbrands Malaysia 2022 commemorates 27 brands for its 14th edition in honor of the strongest and most valuable brands in the market this year.
Datuk Yong Soo Heong, former Bernama Chief Executive and Editor-in-Chief officiated the annual event hosted by Superbrands, the independent global authority and arbiter of branding. He is currently a Trustee of both the Malaysian Press Institute and National Press Club of Malaysia while also a member of Bernama’s Supervisory Council, an appointment by the Yang di-Pertuan Agong since 2019.
He said: “As a long time senior journalist with Bernama, I have seen the evolution and progress of many brands in Malaysia. It warms my heart when foreign business leaders and decision makers already know of our local brands, from Musang King durians to our other made in Malaysia brands who make us proud internationally.
“There is an urgent need to think out of the box and to innovate. I congratulate everyone here for doing so and hope you will persevere in a highly competitive market through every conceivable platform especially in branding,” said Datuk Yong.
Speaking about the event, Mr Mike English, Director of Superbrands said: “The Superbrands Malaysia 2022 Awards, considered as the ‘Oscars of Branding’ by the corporate world, are presented to the winning brands represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives.
More than 3,000 professionals were invited to vote for candidate brands through a rigorous selection criteria set by the Superbrands Council. The highest scoring brands out of more than 1,400 leading Malaysians brands were than designated as Superbrands after getting scored by the council and the online poll.
“Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website,” Mr English adds.