by Intan Abdul
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Participants hyping up before the 5KM Fun Run with a DJ deck at the start and finish point

A throng of 20,000 participants gathered to take part in The Music Run by CIMB at Technology Park Malaysia (TPM), Bukit Jalil. With CIMB Group (CIMB) returning as the Presenting Partner for the second time, The Music Run by CIMB continues its mission to champion innovation for sustainability to leave a long-lasting positive impact on the environment, economy, and society.

With its Live The Beat philosophy, The Music Run by CIMB encouraged participants to live in the present to the fullest and lead a more active lifestyle for both physical and mental well-being, in addition to playing a collective role in a sustainable future.  

5KM Timed Run participants upon take-off, ready to run their hearts out

“We are pleased to bring back The Music Run by CIMB, a unique event that connects people who share the same passion for running and music. Additionally, as a purpose-driven Group, we also understand the importance of embedding sustainability in everything that we do, to create positive impacts across the business ecosystem, as well as the community. The event was able to realize that through various on-ground initiatives, reinforcing our collective shared values to adopt best sustainability practices in our everyday lives. We hope participants enjoyed the event and created fun memories while doing their part for the benefit of future generations,” said Dato’ Abdul Rahman Ahmad, Group Chief Executive Officer of CIMB.

DJ Sam Withers (right) and Jesse Lawrence (left) with Music Run participants

The music-infused running event is known for its “Sound Track” with over 100 speakers lined up along the 5KM running track, which saw 20,000 participants crossing the finishing line. The run ended with an energetic Live The Beat festival, a one-of-a-kind party for all participants to enjoy a fun, safe, and healthy experience. The 2100-square-foot stage welcomed back international performers Sam Withers and Jesse Lawrence from Australia, as well as rising local artists Saint Kylo, Airliftz, and Aida Azrin.

The OctoKitchen booth within OctoCity which educated participants on zero food waste through a card matching activity

Inspired by the Bank’s mascot, Octo, CIMB created OctoCity, an immersive experience in the form of a life-size Monopoly board game for participants to experience fun sustainable activities at each station. Starting at the “GO” station, participants were able to journey through OctoPark, OctoBoutique, OctoKitchen, OctoWall, OctoField, and the OctoShop before arriving at the Food Village. 

Thousands of Music Runners who enjoyed watching the Live The Beat Festival

In support of reducing food waste and providing aid to those in need, participants also have the opportunity to raise funds for responsible consumption via a fundraising platform, Simply Giving to benefit four non-profit organizations (NGOs), namely Food Aid Foundation, Kechara Soup Kitchen, Kembara Kitchen, and The Lost Food Project. In addition, CIMB Foundation also committed to donating RM200,000 to the four NGOs involved to support the cause. Further adding to these efforts was GroundControl, which redistributed and composted all food waste from the event. 

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