by Intan Abdul
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Group photo of award recipients at The Brandlaureates SME’s Best Brands Awards 2022.

Having to take a break from hosting their yearly grand award shows due to the lockdown, The World Brands Foundation (TWBF) made a grand comeback by hosting The BrandLaureate Prominent Awards 2022 and The BrandLaureate SMEs BestBrands Awards 2022, where they celebrated great and commendable SME brands that have persevered in the face of the pandemic, resilient in building their brands, lifting the economy, and helping citizens that are in need.

Having experienced hardships during the pandemic, yet still managing to strive in the face of adversity, the official theme of this year’s award show was tailored specially to the SMEs and The BrandLaureate themselves, titled – “Never Give Up on your QUEST for your BRAND. I AM BACK!”

The BrandLaureate SMEs BestBrands Awards 2022 went through an unfortunate series of events during the main event when  a power outage occurred during the duration of the event that led Dr KK Johan, The World President of The BrandLaureate postponing the event to the next day. 

Nevertheless, Dr KK Johan welcomed guests and attendees by gracing the stage with his own rendition of PSY’s “That That” performance, expressing his happiness as he announced that he could dance all night after not being able to celebrate the SME brands.

“As brand owners, the most important QUEST for a brand is to be No. 1, the champion in the industry, one that is well respected by all including competitors,” said Dr KK Johan, as he continued his encouragement to SME brands. He then further elaborated saying that the No. 1 position does not happen overnight; ups and downs are inevitable but through perseverance and the brand’s vision, they will definitely succeed.

10 organizing chairmen were appointed on 24th of February 2022 at the BrandLaureate Bumpitera and World Halal BestBrands Awards 2022 and 10 more from various industries were appointed from The BrandLaureate SMEs BestBrands Awards 2022 to support The Brandlaureate’s mission of expanding The Brandlaureate BestBrands Awards globally, to recognize brands at an enormous scale and see what the industry have to offer.

The BrandLaureate are proud to celebrate with all their recipients and look forward to these brands taking on the global arena with TheBrandLaureate and their brand quest to achieve dominance. 

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