Sheng Tai International X KARL LAGERFELD at Encore Melaka.
Visionary developer Sheng Tai International Sdn Bhd welcomed the entry of KARL LAGERFELD to The Sail Melaka last week, marking a pivotal milestone for the heritage city as well as the country’s fashion and hospitality industries. The introduction of the KARL LAGERFELD Tower, to comprise a hotel and branded residences, sets an unprecedented standard as the first KARL LAGERFELD Hotel in South East Asia.
The iconic fashion house’s developments will be situated within The Sail Melaka’s prestigious Fashion Tower, which will be the first of its kind in Malaysia. The endeavor is part of a series of transformative initiatives led by Dato’ Leong Sir Ley, Chairman and President of Sheng Tai International. It is also set to establish Melaka’s position as a vibrant and thriving Fashion City in the region.
Dato’ Leong Sir Ley, Chairman and President of Sheng Tai International.
Dato’ Leong Sir Ley, Chairman and President of Sheng Tai International said, “Making Melaka a center for fashion, while leveraging the city’s uniquely rich heritage and culture, is our vision. Our long-term goal is to not only nurture local talent but also welcome global investments, creating a wave of opportunity and prosperity in the country. We’re delighted to have KARL LAGERFELD and their forward-looking ethos on board with our plans for the future,”
YAB Datuk Seri Ab Rauf Yusoh, Chief Minister of Melaka said, “I am pleased to hear that Sheng Tai International is actively enhancing the state’s profile as a travel and investment destination. This project is important not only for Sheng Tai, Yong Tai Berhad, or KARL LAGERFELD, but also for this historical state, its property and tourism industries, and the community at large. I believe this ingenious idea will not only boost the city’s tourism industry but also bolster sales. I’m excited and looking forward to the impending success of this project for its benefit to our beloved state and its people.”
Left to Right: Pier Paolo Righi – CEO of KARL LAGERFELD; Dato’ Leong Sir Ley; YAB Datuk Seri Ab Rauf Yusoh and his wife.
The groundbreaking announcement was unveiled during an exclusive event, attended by Pier Paolo Righi, CEO of KARL LAGERFELD, esteemed dignitaries, industry leaders, and regional investors. With an impressive property portfolio spanning 165.5 acres of prime real estate in Melaka (from the combined developments of The Sail at 27.5 acres and the 138 acres of land where the Encore theatre sits) this area will form the amazing City of Hope.
This extraordinary endeavor sets the tone for Melaka’s future, where creativity and luxury converge in a dynamic and inspiring environment. It also serves as a testament to the city’s vision and its emergence as a true Fashion City in Southeast Asia.
