by Intan Abdul
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The Fashion Journal at Setia City Mall.

With an all-new fashion precinct, The Fashion Journal, Setia City Mall delivered a fresh concept to elevate the shopping experience for their customers. The desire to create a unique space and support local brands birthed The Fashion Journal. 

“As Shah Alam’s largest urban lifestyle shopping mall, Setia City Mall constantly seeks to deliver fresh concepts to elevate the shopping experience for our customers. What inspired the birth of The Fashion Journal was the desire to create a unique space, to support local brands by providing them a platform and space to showcase their products and offerings,” said Vivien Phuah, General Manager of Setia City Mall. Patrons were also able to cap off their shopping experience at Oh Apong, a homegrown creamery that specializes in gula apong ice cream and coffee. 

Oh Apong Ice Cream and Coffee at The Fashion Journal.

The Fashion Journal had an impressive lineup of brands including Bayu Somerset that offered affordable and traditional Kedah Baju Kurung and Kebaya, Binwani, experts in fashion fabrics, rolling out with more everyday style apparel and LOCKA  providing trendy clothing and design pieces. Not only that, the Fashion Journal was not limited to just clothing, specializing in headscarves and accessories, UMMA catered to customers who were looking for pieces to complete their Raya outfits.

Local brand NITA at The Fashion Journal.

Local brand LOCKA at The Fashion Journal.

“The Fashion Journal is a unique concept as each brand featured has its distinct identity and products that have been carefully curated to cater to our target audience.“ added Phuah, “It is a cozy one-stop haven for shopaholics, where they can shop for fashion, beauty and even indulge in a cuppa with their friends when they want a break from shopping.”

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