Rakuten Trade Sdn Bhd (Rakuten Trade) has recently partnered with the homegrown e-wallet – Boost to improve its rewards ecosystem to focus more on cashless transactions. Through this collaboration, Rakuten Trade will be providing its digital retail investors with immediate gratification through reward points that can be turned into Boost e-wallet coins.
Rakuten Trade claimed that with the changing conditions of a more digitalized lifestyle, they decided to explore new ideas to enhance its rewards ecosystem to better cater to the needs of its clients and holistically improve the digital trading experience. With this new partnership, Rakuten Trade clients can convert their RT points on a point-to-coin basis (1 RT point = 1 Boost coin). Boost coins can be redeemed for everyday essentials like food and beverages, household items, groceries, bill repayment, and even conversion into e-wallet cash.
Rakuten Trade’s Chief Executive Officer, Mr. Kazumasa Mise, said, “Continuous evolution is crucial for our business development and growth. The current environment has dictated the need for digital transactions to be an integral part of our day-to-day existence. That is why Rakuten Trade has strategically joined hands with Boost, given our mutual synergy when it comes to digitalization and bringing meaningful rewards to our respective clients. A key benefit of online trading, besides the low brokerage fees, is the reward. With the profile of retail investors continuously evolving, rewards must be flexible to adapt to their changing expectations.”
Mr Mohd Khairil Abdullah, Chief Executive Officer of Boost, said, “The unprecedented digital and online growth we experienced last year showed us endless untapped potential and opportunities on how we can reimagine and explore new ways to use digital platforms to operate in all business and lifestyle aspects. This year, we are committed to take advantage of those opportunities to chart the next normal of the country’s cashless and digital economy ambitions.”